In the wake of the recently-announced "Sauvy B" from Trinchero Family Wine and Spirits and famed winemaker Joel Gott, Adam, Joanna, and Zach discuss whether wine-based RTDs, particularly those that proclaim their wine affiliations proudly, can serve as a bridge, particularly for younger drinkers, from RTDs to wine, especially bottled wine. Will loving a Sauvignon Blanc-based canned spritz eventually convince someone to order a glass of wine at a restaurant, or pick up a bottle to have at home? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!

Zach is reading: Half of All Napa Vineyards Lost Money Last Year. How Are the Other Wineries Surviving?

Joanna is reading: Exclusive: Trinchero Releases ‘Sauvy B,’ a Wine Spritzer With Added Electrolytes

Adam is reading: California and Burgundy Gave Chardonnay a Reputation. Can Oregon Break Through?

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

Hosted on Acast. See acast.com/privacy for more information.

Adam and Joanna discuss whether companies that are making obvious dupes or copies of popular drinks are being smart or just trying to cash in on a trend. Can you copy and become more premium? Does it matter if the packaging is nearly identical? Does it matter what part of the drinks space you're in? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!

Joanna is drinking: Foradori Teroldego

Adam is drinking: Martini at Horse Inn

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

Hosted on Acast. See acast.com/privacy for more information.

Adam and Joanna respond to a listener question: are RTDs actually a fad? Despite emerging in the late 2010s and becoming a significant part of the beverage alcohol industry in the 2020s, is it possible that they don't have staying power, or have they shown that there's a significant audience for convenience, flavor, and accessibility? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!

Joanna is reading: The Karaoke Bar Is Finally Taking Cocktails Seriously

Adam is reading: How Cocktail Kingdom Grew From a Small Bar Supply Shop Into a Global Cocktail Powerhouse

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

Hosted on Acast. See acast.com/privacy for more information.