What Behavioral Science Means for Marketers and Communicators
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What Behavioral Science Means for Marketers and Communicators
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Summary
Influencing behavior is at the core of what marketers and communicators must do, but many don’t keep up with the latest research around behavioral science. Working at the intersection of psychology, sociology, economics and more, Intuit’s Jaime Kornick explains how insights from the behavioral science field can improve marketers’ jobs and the impact they have - in both big and small ways.
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