Being “not salesy” sounds noble until it starts costing you real money. In this episode, we get into why custom clothiers need to stop hiding behind passivity, stop treating recommendations like pressure, and start realizing that guiding a client with confidence is one of the most valuable things you can do for everyone involved. This conversation will make you rethink what it means to be a good salesperson and own the title with zero reservations.

Highlights:

01:20 - The marketing message you should be focused on: why what you’re doing actually works for your target.

04:10 - Why blanket statements about custom clothing are incorrect and how to respond to “over-researched” clients trying to debunk you.

10:26 - The feedback we got from a client that made us stop being passive and start leading with expert recommendations.

12:20 - How your desperation and the fear of being perceived as pushy is costing you major dollars.

14:50 - A real example of how we talk to clients now versus how we used to, and why confident recommendations eliminate the need to “sell” in the first place.

19:00 - Why your clients should never be leading the decision-making process.

24:00 - Why the most profitable thing you can do is make your client tell you no.

27:00 - The shifts we’ve experienced since we stopped being “yes men”.

29:00 - Why a good salesperson has no cap on how much money they can make and why it’s your job to be challenging your clients.

32:25 - A final story about how a server at a restaurant demonstrated how to give a flawless recommendation.

Resources + Links
Apply for Luxury Clothier Collective Mastermind HERE
More resources for custom clothiers HERE
Watch on Youtube

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Appointment Only in IG: @appointmentonlypod