Breaking news! Rand Fishkin/SparkToro published a new zero-click search study. In the first four months of 2026, a whopping 68% of Google searches ended without a click. I sound off on this finding, the trajectory of the zero-click phenomenon, and a durable strategy to help you win.

Sources:

• My blog post, which expounds on this episode: The Click Is Now Optional. Here’s What Isn’t.
• Rand Fishkin/SparkToro: In 2026, Less than One Third of Google Searches Still Send a Click
• Cyrus Shepard/Zyppy Signal: 5 Data-Backed Features of Websites Winning Google in 2026
• Search Engine Land: Roughly 3 in 4 consumers use AI to shop, and nearly 1 in 3 won't let it spend
• Adobe Analytics (via TechCrunch): AI-sourced traffic to US retailers grew ~393% YoY in Q1 2026 and converts ~42% better

ZCM Field Notes are short reactions to news or observations of what's happening in the field.

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

I chat with writer and strategist Kaleigh Moore about how content teams can adapt to AI search without sacrificing quality.

Kaleigh shares her “source signal stack” framework, explains why third-party validation matters, and makes the case for treating LinkedIn, Reddit, YouTube, newsletters, and employee-led content as part of one larger visibility ecosystem.

Timestamps

00:00 — Why employee experts are such a powerful source of original content

03:06 — How Kaleigh started learning AI tools and GEO/AEO hands-on

05:46 — The “source signal stack” and how LLMs evaluate content

09:40 — The messy reality of measuring AI visibility and attribution

12:57 — Durable marketing bets in a fast-changing AI landscape

17:09 — What effective employee advocacy can look like in practice

20:43 — How internal talks can become LinkedIn, YouTube, and recruiting content

26:07 — Kaleigh’s underrated tactic: syndicating newsletters on LinkedIn

28:08 — Where to follow Kaleigh and read her newsletter, Context Window

Connect with Kaleigh Moore: https://www.linkedin.com/in/kaleighmoore/

Learn more about Kaleigh Moore: https://www.kaleighmoore.com/

Subscribe to Context Window: https://kaleigh-moore.kit.com/

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com

B2B buyers like to pretend decisions are purely rational. But when your job, reputation, budget, and team trust are on the line? That’s emotional as hell.

I sat down with Talia Wolf, founder of GetUplift and author of Emotional Targeting, to dig into customer research, pricing transparency, AI search, and how emotional targeting helps marketers create messaging that actually resonates.

Talia also shares a case study on how her team helped one company increase free trials by 54% through emotionally resonant comparison pages.

Timestamps

00:00 — Why B2B purchases are deeply emotional

01:36 — How emotional targeting and zero-click marketing fit together

04:47 — Talia’s three-step framework: research, audit, test

05:11 — Why buying B2B software carries more emotional risk than B2C

09:27 — The qualitative research that reveals what buyers actually care about

11:00 — How Teamwork.com used comparison pages to increase free trials by 54%

16:50 — Why honest comparison content can attract better-fit customers

19:37 — Why pricing transparency matters more in the AI search era

25:41 — The KPIs Talia’s team tracked beyond free trials

28:10 — The problem with A/B testing and what to do about it

Resources:

• Unlock better marketing with Emotional Targeting by Talia Wolf. Get your copy now

Connect with Talia Wolf: https://www.linkedin.com/in/taliagw/
Learn more about GetUplift: https://getuplift.co/

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads