Showing titles in Business Development & Entrepreneurship

'This story literally has what it takes: the anecdotes, the insights and, most of all, the values to guide the next generation of entrepreneurs' – Mark Carney Blackstone chairman, CEO and co-founder Stephen A. Schwarzman shows readers how to build, transform and lead thriving organisations...

Brought to you by Penguin The inspirational new business book from the star of Dragons' Den, teaching you the lessons, habits and strategies needed to start, run and grow a business in just six minutes each week. Have you ever wanted to start or grow your own business, but found that life keeps...

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. 

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.

Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

Brought to you by Penguin. If you ask the average person who an entrepreneur is, they’ll probably say people like Steve Jobs, Elon Musk or Mark Zuckerberg. But the truth is, you don’t need to know how to code or raise VC money to start a business. There are hundreds of millions of small...

Want to make twice as much money with half the work? It's time to shift your mindset, recognize your worth, and become a successful entrepreneur on your own terms! ‘Denise is a much-needed voice of practical wisdom.’ Marie Forleo, founder of B-School Feeling burned-out by your business? Sick...

Based on the highest-quality evidence and real-life examples spanning industries and countries, Alex Edmans shows that it's not an either-or choice - companies can create both profit and social value. The most successful companies don't target profit directly but are driven by purpose - the desire to serve a societal need and contribute to human betterment.

Want to get started in property but worry you don't have enough money, time or experience? Stephanie and Nicky Taylor were there, too. They wanted the time, freedom, and options that property seemed to provide others, but they didn't know how to start and couldn't see anyone like them doing it. Since then, they have gone from financial uncertainty to building their own multi-million pound portfolio and creating an award-winning property business, HMO Heaven. Their unique Rent 2 Rent Success System will enable you to get started in property in a simple, ethical, and low-risk way.

NEW YORK TIMES BESTSELLER A young entrepreneur’s blueprint for taking the right risks, scaling to new heights, and building a legendary brand. “I love it when my fellow rap comrades diversify their portfolio with books of information and knowledge.”—Snoop Dogg Armed with only his...

'Communication strategies that should be taught to everyone with a story to tell' - Marc Randolph, co-founder and first CEO of Netflix Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company. He learned to elevate the way his employees write, collaborate...

Author Bedros Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will teach you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes - not only to achieve but dominate your goals.

The Wall Street Journal Bestseller Read by the author. For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives...

Are you ready to make $10M? All you need is commitment, drive, a talent, high-value skill or knowledge to share with others through an information product, coaching service or agency offer… and this audiobook. For the first time outside of his exclusive coaching programme, William Brown reveals everything he’s learned about how to build and scale an incredibly successful e-learning business, making multiple millions of dollars along the way. He leaves no stone unturned, handing you the exact step-by-step blueprint needed for multi-seven-figure success–all you have to do is follow the steps.

Have you ever desired, deep within your soul, to make a comfortable full-time living from a farming enterprise? Too often people dare not even vocalize this desire because it seems absurd. It's like thinking the unthinkable. After all, the farm population is dwindling. It takes too much capital to start. The pay is too low. The working conditions are dusty, smelly and noisy: Not the place to raise a family. This is all true, and more, for most farmers.

In Your AI Survival Guide, Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has firsthand knowledge of the ups, downs, and change management intricacies that can help you with a successful deployment beyond all the AI hype. She walks you through various frameworks for how to establish your AI strategy, pick your use cases, prepare your non-technology teams, and overcome the most common obstacles standing in the way of successfully implementing AI in your business.

Too many nonprofits are unseen, unheard, and underfunded. And to break this nonprofit starvation cycle, we must tackle the problem differently. So if your income has stalled, stop chasing donations. Gather your leadership team and do this instead: To get funding, be fundable internally (theory of change and strategic plan) and findable externally (positioning strategy and marketing communications) before donor acquisition and retention.

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You've been called to serve a group of people with the...

Through a series of cult commandments, Jody reveals how you can change how people feel about you and your brand, and why some brands effortlessly attract a devoted following while others struggle on the sidelines.