Showing titles in Business Development

As IMD professors Goutam Challagalla and Frédéric Dalsace show in this eye-opening and practical book, it's due to a basic strategic misalignment and a misunderstanding of what actually drives customers' purchase decisions.

We are in the golden era of boutiques. The business models of your clients are being disrupted. This makes it virtually impossible for them to have all the required expertise in-house. They are looking for external expertise. They have big budgets to spend. Clients are buying from boutiques in record numbers. The sun is shining. Time to make hay.

Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award-winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

If you listen to nothing else on innovation, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you invest in your best innovation bets, learn from setbacks, and bring bold new offerings to market. This book will inspire you to know your customers' "jobs to be done;" harness the benefits of design thinking; bring AI into the innovation process; keep bureaucracy and structure from stifling creativity; build a culture of experimentation; and become the disrupter in your industry.

This audiobook is for anyone, ranging from senior leaders to the front line, charged with leading continuous improvement efforts for their organization. Regardless of the improvement program or tools your organization chooses, it is a must-listen for successful implementation, sustainability, and growth. We describe our learnings from decades of field work, and why improvement initiatives in some organizations do extremely well, but in others struggle and die out. Discover what is most necessary to foster and sustain a culture that is nimble, able to continually improve and innovate.

Discover how ChatGPT and AI can give you the edge in both your personal and professional life. This new book combines the insights and strategies from two bestselling guides into one comprehensive resource, making it easier than ever to unlock the full potential of AI in your life and work.

In this bestselling book, authors Jeff Dyer, Hal Gregersen, and Clayton M. Christensen build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.

In Leading With Strategy: Using Your North Star to Guide Decision-Making, veteran executive coach and strategy consultant for Fortune 500 firms Timothy Tiryaki delivers a transformative guide that clarifies the complex tradeoffs in today's AI-enabled business environment. Dr. Tiryaki explores the contemporary maze of undiscussed leadership dilemmas that have been surfaced by the latest generative AI technologies and provides unique perspectives on strategic thinking and leadership.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it - asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit.

What can prosperity possibly mean in a world of environmental and social limits?The publication of Prosperity without Growth was a landmark in the sustainability debate. Tim Jackson’s piercing challenge to conventional economics openly questioned the most highly prized goal of politicians and...

What is economic growth? And why, historically, has it occurred in only a few places? Previous efforts to answer these questions have focused on institutions, geography, finances, and psychology. But according to MIT's anti-disciplinarian César Hidalgo, understanding the nature of economic growth demands transcending the social sciences and including the natural sciences of information, networks, and complexity. To understand the growth of economies, Hidalgo argues, we first need to understand the growth of order.

From the award-winning author and Financial Times columnist Elizabeth Uviebinené, a fundamental rethink of how we work and live. Because if we're going to really benefit from the radical shift of 2020, we have to rethink how we fit into an ecosystem. Elizabeth started with a simple desire to explore our relationship with work, and how it was impacting our lives.

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional...

In Unruly: Fighting Back when Politics, AI, and Law Upend the Rules of Business, cofounder of software company Hence Technologies and former Global Deputy CEO of Eurasia Group, Sean West, delivers a startlingly insightful new take on how politics, technology, and law are converging to upend the rules of business, generating dangerous risks and incredible opportunities.

Renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.

Five decades ago, The Limits to Growth shocked the world by showing that population and industrial growth were pushing humanity toward a cliff. Today the world recognizes that we are now at the cliff edge: Earth has crossed multiple planetary boundaries while widespread inequality is causing deep instabilities in societies. There seems to be no way out. Earth for All is both an antidote to despair and a road map to a better future.

Brought to you by Penguin. Venture capitalist John Doerr reveals a sweeping-and actionable-plan to conquer humanity's greatest challenge: climate change. In 2006, John Doerr was challenged by his fifteen-year-old daughter to solve the climate crisis. And for 15 years, that has been his goal...

Random House presents the audiobook edition of How to Be an Overnight Success by Maria Hatzistefanis, read by Janice Vee and with an introduction read by the author. "You are not born an entrepreneur. It's a skill that you learn along the way." When the skincare company Rodial launched its cult...

We’ve heard it all before: AI will upend industries, kill jobs and remake everything from healthcare to art. But between the hype and the hand-wringing lies a simpler, more pressing question: Is AI actually useful? And if so, useful for what, and for whom?