Showing titles in Business Communication

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

NLP: The Essential Handbook for Business is a straight-talking, highly practical guide to using NLP to significantly improve your results at work. Whether you want to be a better leader, manager, negotiator, salesperson, or decision-maker, you can learn proven NLP techniques that will boost your career as well as the performance of colleagues and the organization itself.

How often do you find yourself feeling unsuccessful getting your point across? Did you know that up to 98 percent of your success in life depends on your success in conversations? With this twelve-session audio and workbook program, you will learn the basic persuasion skills needed to help others achieve more in their lives, sell your values to your children, and move products.

Success coach Dr. Tim Ursiny shows us that conflict can be a good thing, and facing up to it can lead to fantastic results. Interactive exercises will coach and motivate you to effectively deal with all types of conflict situations, with results that empower and really work!

When establishing a relationship with someone, coming across as manipulative and self-serving is a bad move. That’s why Michelle Tillis focuses on the power of deep and authentic connections to achieve business success. As the founder and CEO of the management training organization Executive...

101 Great Answers to the Toughest Interview Questions is a manual that will help you home in on exactly what the interviewer is trying to learn...with each and every question he or she asks. If you've never done well on interviews, never even been on a job interview, or just want to make sure a lousy interview doesn't cost you a job you really want, Ron Fry will help you get that job - as he has helped literally millions of people nationwide and throughout the world.

How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can...

Imagine standing in front of a room full of strangers—and feeling absolutely at ease with yourself and in command of what you have to say. Yes, you can end your fear of public speaking, teaches Lee Glickstein, and become a powerfully effective speaker at the same time. On Be Heard Now!, you...

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

Negotiation without fear, for everyone, everywhere Nicknamed “the negotiator” as a child, Fotini Iconomopoulos has been honing her skills her entire life. As a sought-after expert, for more than a decade she’s been empowering Fortune 500 executives and their teams to achieve their...

How people judge you - and how to come out looking good. Everyone wants to know how to be more influential. But most of us don't really think we can have the kind of magnetism or charisma that we associate with someone like Bill Clinton or Oprah Winfrey unless it comes naturally. In Compelling People - now required reading at Harvard Business School - John Neffinger and Matthew Kohut show that this isn't something we have to be born with, it's something we can learn. 

Great communication starts with understanding. Are You My Flock is a fresh, new perspective on personality profiling. By using a simple connection to birds we see in our everyday life, identifying the “flock” that someone flies with will help you move into their language quickly. This resource will make it easy and effective to clearly identify the “flock” of those around you. How a person moves, talks, and dresses tells a story. Some people talk with their hands, some use facial expressions and others only express themselves through their body language.

Amidst the deluge of advice for businesspeople, there lies an overlooked tool, a key to thriving in today's fast-paced, unpredictable environment: improvisation. In Getting to "Yes And" veteran improv performer, university professor, CEO, and consultant Bob Kulhan unpacks a form of mental agility with powers far beyond the entertainment value of comedy troupes.

Feiner's candid leadership guide cuts through rhetoric and theory and gives managers and executives a "hands-on" approach to dealing with problems in business. "Exceptionally useful." —Entrepreneur The Feiner Points of Leadership offers fifty insightful laws covering everything from managing...

Competence is the most highly valued professional trait. But it’s not enough to be competent, you have to convey your competence. World-renowned negotiation and deception detection expert, business professor, and mentalist Jack Nasher offers effective, proven techniques to convince others that we are talented, trustworthy, and yes, even brilliant. With Nasher’s help you can showcase your expertise, receive the recognition you deserve, and achieve lasting success.

Getting our voices heard can be a nerve-wracking and overwhelming task - particularly in a world where everyone seems to have something to say. The ability to present our ideas with confidence is now a coveted skill. Yet on stage, we become this other person: less funny, less engaging, less human. Mark Shayler draws on his own experience - from nervous speaker to charismatic compere - to guide you through the task of public speaking.

Have you ever felt you're not getting through to the person you're talking to, or not coming across the way you intend? You're not alone. Most of us assume that other people see us as we see ourselves, and that they see us as we truly are. But neither is true. Our everyday interactions are colored by subtle biases that distort how others see us--and also shape our perceptions of them.

Everyone recognizes leaders with "presence." They stand out for their seemingly innate ability to command attention and inspire commitment. But what is this secret quality they exude, exactly? Executive and CEO coach Kristi Hedges demystifies this elusive trait, revealing that leadership presence is the intersection of outward influencing skills and internal mental conditioning. Using her I-Presence model, the author shows how anyone-regardless of position or personality-can strengthen their impact.

Thoroughly revised and updated, Leading with Questions will help you encourage participation and teamwork, foster outside-the-box thinking, empower others, build relationships with customers, solve problems, and more. Michael Marquardt reveals how to determine which questions will lead to solutions to even the most challenging issues. He outlines specific techniques of active listening and follow-up, and helps you understand how questions can improve the way you work with individuals, teams, and organizations.

Today, new technologies, the increased role of social media, and the ubiquity of remote work have resulted in more polarized workplaces, the breakdown of social mores, and downright rude behavior. These days, it seems like there are more people we can't stand—not fewer—and, too often, if we aren't yelling at each other, we've just quit talking altogether. The global bestseller Dealing with People You Can't Stand has been helping people make the best of tough situations for nearly three decades, and this new edition has been fully updated to address the needs of our time.