Showing titles in Forecasting & Strategic Planning

Brought to you by Penguin. For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today's ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a...

Das unverzichtbare Handbuch für den Manager. Viele Managementbücher handeln davon, andere zu führen. Thema dieses Hörbuches ist dagegen die Frage, wie man sich selbst führen kann, um wirksamer und zielgerichteter zu arbeiten. The Effective Executive gehört zu den wichtigsten Werken von Peter F. Drucker, dem "Vater des modernen Managements". In gewisser Weise ist es sogar das wichtigste der mehr als 40 Bücher, die er in seinem Leben schrieb. Denn dieses Buch enthält die auch heute noch gültigen Antworten auf die Fragen: Wie werde ich effektiv?

By breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product managers how to manage the crucial relationships that will help you make an impact and advance your career. You'll learn how to build trusting relationships with stakeholders, optimize your communication for different audiences, get buy-in for your ideas and roadmaps, and have stakeholders appreciate it when you say no.

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage. Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial...

The Law of Market Failure: Most new products will fail in the market, even if competently executed. Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia’s The Right It offers...

Amazon is the fastest company ever to reach $100 billion in sales and they didn't reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated and strategic. Thomas Edison believed, 'I have not failed. I've just found 10,000 ways that won't work', and Amazon's founder, Jeff Bezos, has always linked experimentation and failure with growth and success.

रॉबर्ट टी. किओसाकी एक अब्जाधीश गुंतवणूकदार, व्यवसाय मालक, शिक्षक, स्पीकर आणि रिच डॅड पुअर डॅड मालिकेचे लोकप्रिय...

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing.

Get clarity and take action to grow your business using digital media There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this audiobook will act as a north star for small...

Marty Neumeier, author of The Brand Gap and other business best-sellers, has written an audiobook that leaps right into your pounding heart. One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what?

You didn’t start a video business to work 60-hour weeks. Yet somewhere between landing better clients and increasing revenue, the business quietly turned into a job, one where everything still depends on you. If you’re running a video production company doing $200K–$300K a year, you already know the problem. You’re busy. Booked. Technically successful. But growth hasn’t bought you freedom. It’s bought you more responsibility, more stress, and less space to think. The S. C. A. L. E. Method explains why this happens — and how to fix it.

If you listen to nothing else on innovation, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you invest in your best innovation bets, learn from setbacks, and bring bold new offerings to market. This book will inspire you to know your customers' "jobs to be done;" harness the benefits of design thinking; bring AI into the innovation process; keep bureaucracy and structure from stifling creativity; build a culture of experimentation; and become the disrupter in your industry.

The Cybersecurity Playbook is the step-by-step guide to protecting your organization from unknown threats and integrating good security habits into everyday business situations. This audiobook provides clear guidance on how to identify weaknesses, assess possible threats, and implement effective policies. Recognizing that an organization's security is only as strong as its weakest link, this audiobook offers specific strategies for employees at every level.

As the world navigates the rapid and disruptive effects of AI, climate change, and geopolitical conflicts, the world of work, too, needs to change. Jobs are giving way to skills as the currency of work to ensure a more agile, resilient, and flexible enterprise that cannot just respond but must thrive in the face of these challenges. This pivot from jobs to skills will require us to rethink everything we know about work. 

From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he...

The Leap to Leader is your trusted playbook for making the biggest jump of your career. Foregrounded by compelling stories of those who've made the leap, this book describes what it takes to become a confident leader. Successful CEOs and other C-suite leaders share their strategies and tactics for building a loyal following, winning promotions without asking for them, developing a legacy by helping others make the leap to leader, and much more.

Why do only 30 percent of business transformation programmes deliver on time, on budget, and on scope, realising the intended benefits while 70 percent fail? Uncover HOBA® (House of Business Architecture®) the Business Transformation framework, design process and blueprint for increasing your organisation’s success rate and delivering the Target Operating Model (TOM). This audiobook provides a practical, hands-on tool that has helped organisation‘s design, build and implement their business strategy and Target Operating Model (TOM) as part of their business transformation.

Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. "It" is a strategy so powerful and an execution-driven mindset so relentless that companies use it to gain more than just competitive advantage—they achieve an industry dominance that is virtually unassailable and that competitors often try to explain away as unfair.

Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. Strategy is simple, but simple is complex.

Algorithms, machine learning, generative AI. With the latest advancements in technology, data is taking center stage in organizations. But without a clear plan for how you're storing, integrating, and gaining value from that information, your company will be at risk—and fall behind. If you read (or listen to) nothing else on setting a data strategy in your organization, listen to these ten articles.