Showing titles in Consumer Behavior & Market Research
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The Power of Persuasion
- Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
- By: Henrik Rodgers
- Narrated by: Ken Harrington
- Length: 1 hr and 54 mins
- Unabridged
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Overall1
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Performance1
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If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.
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The Power of Persuasion
- Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
- Narrated by: Ken Harrington
- Length: 1 hr and 54 mins
- Release date: 28-10-19
- Language: English
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£6.88 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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A Human's Guide to Machine Intelligence
- How Algorithms Are Shaping Our Lives and How We Can Stay in Control
- By: Kartik Hosanagar
- Narrated by: Joe Knezevich
- Length: 5 hrs and 58 mins
- Unabridged
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Overall5
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Performance4
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Story4
A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact us Through the technology embedded in almost every major tech platform and every web-enabled device, algorithms...
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ok but a bit preachy
- By CharlieA on 19-09-24
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A Human's Guide to Machine Intelligence
- How Algorithms Are Shaping Our Lives and How We Can Stay in Control
- Narrated by: Joe Knezevich
- Length: 5 hrs and 58 mins
- Release date: 12-03-19
- Language: English
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The Psychology of Advertising
- 3rd Edition
- By: Wolfgang Stroebe, Bob M. Fennis
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Unabridged
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrated by: Nigel Patterson
- Length: 19 hrs and 40 mins
- Release date: 03-08-21
- Language: English
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£17.43 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Capturing Value
- The Definitive Guide to Transforming SaaS Pricing and Unshackling Growth
- By: James D. Wilton
- Narrated by: James D. Wilton
- Length: 7 hrs and 25 mins
- Unabridged
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Unlock the Full Potential of Your SaaS Product with Strategic Pricing. Innovative products create immense value for their customers. Strategic pricing is the art of capturing that value. In this essential guide, pricing expert James D. Wilton shares his most valuable insights from more than a decade of transforming pricing strategies for startups and tech giants alike. With over 20,000 hours of hands-on experience at Monevate and McKinsey & Company, Wilton is recognized as one of the worldʼs leading authorities on SaaS pricing.
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Capturing Value
- The Definitive Guide to Transforming SaaS Pricing and Unshackling Growth
- Narrated by: James D. Wilton
- Length: 7 hrs and 25 mins
- Release date: 22-05-26
- Language: English
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£13.14 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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How to Market Your Book on Amazon: Advice from a Consistent Bestseller
- Work from Home Series, Book 11
- By: Sam Kerns
- Narrated by: Anna Crowe
- Length: 3 hrs and 49 mins
- Unabridged
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After enjoying my best-selling book, How to Publish a Book on Amazon, people have sent me scores of emails asking me to write a follow-up book about how to market a book on Amazon. Many of them say that although they wrote a great book, the sales just aren't coming in. They are discouraged because they put so much work into their book. They are desperate for an answer to one burning question: How can I get the word out about my book and start making sales? I’ll give you an easy-to-follow, step-by-step launch and maintenance plan for your book’s success.
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How to Market Your Book on Amazon: Advice from a Consistent Bestseller
- Work from Home Series, Book 11
- Narrated by: Anna Crowe
- Length: 3 hrs and 49 mins
- Release date: 04-06-20
- Language: English
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Irreplaceable
- How to Create Extraordinary Places that Bring People Together
- By: Kevin Ervin Kelley
- Narrated by: Kevin Ervin Kelley
- Length: 7 hrs and 39 mins
- Unabridged
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Overall1
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Performance1
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Story1
Through engaging storytelling, human behavior insights, and proven design techniques, Kevin Kelley—an attention architect and cofounder of Shook Kelley, a strategic design firm that pioneered the field of "convening"—unfolds why physical places are essential to civil society, business, and community.
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Great subject, but one inescapable flaw…
- By Amazon Customer on 22-02-25
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Irreplaceable
- How to Create Extraordinary Places that Bring People Together
- Narrated by: Kevin Ervin Kelley
- Length: 7 hrs and 39 mins
- Release date: 12-03-24
- Language: English
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£13.09 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Advertising Effect
- By: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
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Overall40
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Performance35
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Story35
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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Interesting Points Raised
- By Phill on 03-08-21
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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Release date: 16-09-14
- Language: English
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£13.43 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Honest to Greatness
- How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
- By: Peter Kozodoy, Sharon Lechter - foreword
- Narrated by: Peter Kozodoy, Coleen Marlo
- Length: 8 hrs and 58 mins
- Unabridged
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Overall1
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Performance1
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In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.
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Honest to Greatness
- How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
- Narrated by: Peter Kozodoy, Coleen Marlo
- Length: 8 hrs and 58 mins
- Release date: 29-12-20
- Language: English
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£13.15 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Social Media Marketing 2020
- How to Crush It with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Grow Your Business Without Wasting Time and Money
- By: Chandler Wright
- Narrated by: Sam Slydell
- Length: 3 hrs and 38 mins
- Unabridged
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Overall26
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Performance26
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Story26
Instagram is one of, if not THE, best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion.
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Social Media Marketing 2020
- How to Crush It with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Grow Your Business Without Wasting Time and Money
- Narrated by: Sam Slydell
- Length: 3 hrs and 38 mins
- Release date: 28-02-20
- Language: English
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£10.06 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Lifescale
- How to Live a More Creative, Productive and Happy Life
- By: Brian Solis
- Narrated by: Brian Solis
- Length: 5 hrs and 45 mins
- Unabridged
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Overall6
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Performance5
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Story5
Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows firsthand. He struggled with distraction and all of its ill effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling, we can learn to manage our time and inspire our own lives.
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Lifescale
- How to Live a More Creative, Productive and Happy Life
- Narrated by: Brian Solis
- Length: 5 hrs and 45 mins
- Release date: 13-08-19
- Language: English
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£11.67 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Redefining Retail
- 10 Guiding Principles for a Post-Digital World
- By: Philip Kotler, Giuseppe Stigliano
- Narrated by: Steve Menasche
- Length: 9 hrs and 53 mins
- Unabridged
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In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.
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Redefining Retail
- 10 Guiding Principles for a Post-Digital World
- Narrated by: Steve Menasche
- Length: 9 hrs and 53 mins
- Release date: 14-05-24
- Language: English
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£14.24 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Seeing the How
- Transforming What People Do, Not Buy, to Gain Market Advantage
- By: Allen P. Adamson
- Narrated by: Alan Carlson
- Length: 7 hrs and 18 mins
- Unabridged
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Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives today’s disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage.
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Seeing the How
- Transforming What People Do, Not Buy, to Gain Market Advantage
- Narrated by: Alan Carlson
- Length: 7 hrs and 18 mins
- Release date: 27-06-23
- Language: English
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£12.92 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Mindmasters (Gary Tiedmann narration)
- The Data-Driven Science of Predicting and Changing Human Behavior
- By: Sandra Matz
- Narrated by: Gary Tiedemann
- Length: 6 hrs and 37 mins
- Unabridged
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Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives.
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Mindmasters (Gary Tiedmann narration)
- The Data-Driven Science of Predicting and Changing Human Behavior
- Narrated by: Gary Tiedemann
- Length: 6 hrs and 37 mins
- Release date: 25-02-25
- Language: English
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£13.53 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Built to Sell
- Create a Content Brand That Works Without You
- By: MD Golam Quddus
- Narrated by: Rick Gines
- Length: 1 hr and 2 mins
- Unabridged
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Most creators are stuck in an exhausting cycle: post more, chase trends, stay visible. But visibility isn't ownership. And attention isn't an asset. Brand Autonomy shows you how to break free from that trap and build a content business that is structured, scalable, and sellable. This practical guide walks you through transforming your content into a system-driven brand that generates value beyond your daily effort.
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Built to Sell
- Create a Content Brand That Works Without You
- Narrated by: Rick Gines
- Length: 1 hr and 2 mins
- Release date: 26-05-26
- Language: English
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£7.18 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Secondhand
- Travels in the New Global Garage Sale
- By: Adam Minter
- Length: 9 hrs and 59 mins
- Unabridged
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Downsizing. Decluttering. Discarding. Sooner or later, all of us are faced with things we no longer need or want. But when we drop our old clothes and other items off at a local donation center, where do they go? Sometimes across the country—or even halfway across the world—to people and places who find value in what we leave behind.
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Secondhand
- Travels in the New Global Garage Sale
- Length: 9 hrs and 59 mins
- Release date: 21-07-26
- Language: English
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£17.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
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The Agenda
- What Every Business Must Do to Dominate the Decade
- By: Michael Hammer
- Narrated by: Michael Hammer
- Length: 6 hrs and 2 mins
- Abridged
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Overall3
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Performance2
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New rules for the new game: the ideas that every business needs to win in the customer economy In The Agenda, Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult...
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The Agenda
- What Every Business Must Do to Dominate the Decade
- Narrated by: Michael Hammer
- Length: 6 hrs and 2 mins
- Release date: 09-10-01
- Language: English
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£9.55 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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100 Proven Ways to Acquire and Keep Clients for Life
- The Path to Permanent Business Success
- By: C. Richard Weylman, Bob Burg - foreword by, Milton Pedraza - afterword by
- Narrated by: Steve Menasche
- Length: 4 hrs and 44 mins
- Unabridged
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Elevate your client's experience and win more business. This is the first book to detail how professionals can acquire more clients and establish their lasting loyalty through the experience they provide. Many books are written on acquisition strategies, better customer service, or an elevated experience. But none gives the listener the step-by-step tactical strategies to make both acquisition and loyalty happen in concert like this book does.
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100 Proven Ways to Acquire and Keep Clients for Life
- The Path to Permanent Business Success
- Narrated by: Steve Menasche
- Length: 4 hrs and 44 mins
- Release date: 07-05-24
- Language: English
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£11.66 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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High Frequency Change
- Why We Feel Like Change Happens Faster Now, and What to Do About It
- By: Tom Cheesewright
- Narrated by: Tom Cheesewright
- Length: 4 hrs and 20 mins
- Unabridged
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Overall2
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Performance2
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We are dizzy trying to keep up with the constant flood of newness across every aspect of our lives. And it's clear that some of our biggest companies are facing similar challenges. Each week another big brand name fails. Why is this? Change is like a wave: It has both amplitude and frequency. The last century was about change of great amplitude, big waves washing over the whole society.
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High Frequency Change
- Why We Feel Like Change Happens Faster Now, and What to Do About It
- Narrated by: Tom Cheesewright
- Length: 4 hrs and 20 mins
- Release date: 24-08-21
- Language: English
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£10.36 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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KasiNomic Revolution
- The Rise of African Informal Economies
- By: GG Alcock
- Narrated by: GG Alcock
- Length: 7 hrs and 15 mins
- Unabridged
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Overall7
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Performance5
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Story5
Prepare for this new generation, prepare for the Afripolitan Generation. A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low-income populations. The KasiNomic Revolution may still be a murmur in the streets, a grassroots economic groundswell, but it is the future of African economic activity.
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Excellently told
- By Hayley R on 29-12-23
Preview -
KasiNomic Revolution
- The Rise of African Informal Economies
- Narrated by: GG Alcock
- Length: 7 hrs and 15 mins
- Release date: 17-06-20
- Language: English
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£12.84 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Choose Wisely
- Rationality, Ethics, and the Art of Decision-Making
- By: Barry Schwartz, Richard Schuldenfrei
- Narrated by: Grover Gardner
- Length: 9 hrs and 45 mins
- Unabridged
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In this audiobook, the authors offer a different way to think about the choices we make every day. Drawing from economics, psychology, and philosophy—and both inspired by and challenging Daniel Kahneman’s Thinking, Fast and Slow—they show how the focus on rationality, narrowly understood, fails to fully describe how we think about our decisions, much less help us make better ones. Notably, it overlooks the positive contribution that framing—how we determine what aspects are most important to us—contributes to good decisions.
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Choose Wisely
- Rationality, Ethics, and the Art of Decision-Making
- Narrated by: Grover Gardner
- Length: 9 hrs and 45 mins
- Release date: 23-09-25
- Language: English
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£15.12 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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