Showing titles in History & Culture

NATIONAL BESTSELLER Bold futurist Ray Kurzweil, author of The Singularity Is Near, offers a framework for envisioning the future of machine intelligence—“a book for anyone who wonders where human technology is going next” (The New York Times Book Review). “Kurzweil offers a...

This book is not about the newest trends or the latest hacks. Instead, it revisits the early practices and principles that shaped social media, reminding us that the roots of Facebook, Instagram, YouTube, and more still matter today. If you’re searching for new tricks, this book is not for you. But if you want to rediscover the timeless foundations that built social media, then you’ve found the right guide.

Do you spend ages trying to find a computer file? Do you have a computer full of duplicate files? Or is your computer simply a mystery, a mess, a tangle that needs to be sorted out? This is the audiobook for you.

NASA’s history is a familiar story, one that typically peaks with Neil Armstrong taking his small step on the Moon in 1969. But America’s space agency wasn’t created in a vacuum. It was assembled from pre-existing parts, drawing together some of the best minds the non-Soviet world had to offer. Breaking the Chains of Gravity tells the story of America’s nascent space program, its scientific advances, its personalities and the rivalries it caused between the various arms of the US military.

In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects, even becoming instrumental in political protests from Colombia to Iran.

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

The invention of the telephone changed the world. That’s no exaggeration. Phones are such ubiquitous features of our lives now that it can be difficult to imagine life without them, or to understand just how astonishing this invention truly was in the 19th century.

Brought to you by Penguin. From award-winning Financial Times journalist Sarah O’Connor, a deeply reported investigation into how AI is transforming our working lives in unpredictable ways A tsunami of change, we are told, is sweeping the economy as robots and AI threaten to take over tasks...

In the age of Artificial Intelligence, how you ask the question is just as important as the answer you receive. Understanding Prompt Engineering: 10 Tips for Better AI Results is your essential guide to unlocking the full potential of AI models like ChatGPT, Claude, and other large language systems. Whether you're a writer, analyst, educator, marketer, coder—or simply someone curious about the future—this book will show you how to communicate with AI effectively and get results that are precise, useful, and compelling.

The AI Revolution: 10 Industries Being Transformed by AI by Julian Vexley is a timely and powerful exploration of how artificial intelligence is reshaping the very fabric of our world—one sector at a time. As the invisible engine behind a new era of efficiency, creativity, and insight, AI is no longer a futuristic idea. It is here, it is real, and it is changing everything.

As all aspects of our social and informational lives increasingly migrate online, the line between what is "real" and what is digitally fabricated grows ever thinne rand that fake content has undeniable real-world consequences. A History of Fake Things on the Internet takes the long view of how advances in technology brought us to the point where faked texts, images, and video content are nearly indistinguishable from what is authentic or true.

Yorkshire is 'a continent unto itself', a region where mountain, plain, coast, downs, fen and heath lie close. By weaving history, family stories, travelogue and ecology, Richard Morris reveals how Yorkshire took shape as a landscape and in literature, legend and popular regard. The result is a...

A simple walk around the block set journalist Spike Carlsen, bestselling author of A Splintered History of Wood, off to investigate everything he could about everything we take for granted in our normal life—from manhole covers and recycling bins to bike lanes and stoplights. In this...

As we stand on the cusp of a new political reality, the contours of personal freedom and autonomy are becoming increasingly well-defined. The future holds the possibility of an existence where the barriers to living life on one’s own terms are ever-diminishing, where the power of voluntarily connected individuals challenges and reshapes the statist quo. Even though the journey toward this new reality is fraught with trade-offs and challenges, it has the potential for unprecedented freedom and philosophical fulfillment.

How the Internet lost its way—and how to fix it. Reclaiming the Internet is an indictment of how Big Tech cloaks ruthless commercial exploitation in the language of free speech. Olivier Sylvain, a leading legal scholar and former senior advisor at the Federal Trade Commission, exposes the...

An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century...

“We’ve all been desperate to learn what heavy use of social media does to adolescents. Now, thanks to Twenge’s careful analysis, we know: It is making them lonely, anxious, and fragile—especially our girls. If you are a parent, teacher, or employer, you must read this fascinating book...

The Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management. We are at a...

Artificial intelligence is no longer a tool we control—it’s a force quietly taking control of us. From influencing your thoughts and decisions to redefining humanity itself, AI’s dark side is more pervasive and dangerous than you’ve been led to believe. This book pulls back the curtain on the hidden threats and ethical dilemmas of the AI revolution—and reveals why you can’t afford to ignore them.

The greatest tool is the hardest to use. Machine learning is the world's most important general-purpose technology—but it's notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. What's missing? A specialized business practice suitable for wide adoption. In The AI Playbook, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning initiatives, aka predictive AI projects, from conception to deployment.