Showing titles in History & Culture

At first glance, it looks like just another auditorium in just another government building. But among the talented men (and later women) who worked in mission control, the room located on the third floor of Building 30—at what is now Johnson Space Center—would become known by many as "the Cathedral." These members of the space program were the brightest of their generations, making split-second decisions that determined the success or failure of a mission.

This book is not about the newest trends or the latest hacks. Instead, it revisits the early practices and principles that shaped social media, reminding us that the roots of Facebook, Instagram, YouTube, and more still matter today. If you’re searching for new tricks, this book is not for you. But if you want to rediscover the timeless foundations that built social media, then you’ve found the right guide.

Today's "machine-learning" systems, trained by data, are so effective that we've invited them to see and hear for us - and to make decisions on our behalf. But alarm bells are ringing. Systems cull résumés until, years later, we discover that they have inherent gender biases. Algorithms decide bail and parole - and appear to assess black and white defendants differently. We can no longer assume that our mortgage application, or even our medical tests, will be seen by human eyes. And autonomous vehicles on our streets can injure or kill.

When two Stanford graduate students set out to create a new kind of cigarette that wouldn’t kill them, they didn’t foresee all the obstacles that lay ahead — or the powerful forces their invention would unleash. Nearly 10 years after the launch of the JUUL, Backfired: The Vaping Wars asks: Could e-cigarettes have been the solution to one of the world’s most pressing public health problems—or was this technology doomed to introduce a whole new generation to nicotine, and end up perpetuating an intractable addiction?

In the Shadow of the Moon tells the story of the most exciting and challenging years in spaceflight, with two superpowers engaged in a titanic struggle to land one of their own people on the moon. Drawing on interviews with astronauts, cosmonauts, their families, technicians, and scientists, as well as rarely seen Soviet and American government documents, the authors craft a remarkable story of the golden age of spaceflight as both an intimate human experience and a rollicking global adventure.

This book is not an argument for or against artificial intelligence. It is an exploration – a chance to understand how AI emerged, how it works, and what its presence means for our world. Whether you are a curious learner, a technology enthusiast, or someone navigating AI's growing presence in everyday life, this book is for you.

国の時代から、星の時代へ。戦争、気候変動、AIの進化、宇宙産業──これから私たちが直面する課題は、もはや国家単位では捉えきれない。未来を設計するの思想。それが〈プラネタリア〉。

Brought to you by Penguin. An urgent, deeply researched reckoning with the role of tech in our classrooms -- from neuroscientist, researcher and former teacher, Dr Jared Cooney Horvath. Our children are struggling. Schools, once alive with deep learning born of human connection, are now...

NEW YORK TIMES BESTSELLER An “irresistible” (The Washington Post) true story of love, murder, and the last moments of the “great hush” before wireless radio connected the world, from the renowned author of The Devil in the White City and The Demon of Unrest “Gripping . . . an...

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at...

Gene Kranz was present at the creation of America's manned space program and was a key player in it for three decades. As a flight director in NASA's Mission Control, Kranz witnessed firsthand the making of history. He participated in the space program from the early days of the Mercury program to the last Apollo mission, and beyond. He endured the disastrous first years when rockets blew up and the United States seemed to fall further behind the Soviet Union in the space race.

'Masterful . . . [Thompson] illuminates both the fascinating coders and the bewildering technological forces that are transforming the world in which we live.' David Grann, author of The Lost City of Z Facebook’s algorithms shaping the news. Uber’s cars flocking the streets. Revolution on...

A “meticulously researched” (The New York Times Book Review) examination of energy transitions over time and an exploration of the current challenges presented by global warming, a surging world population, and renewable energy—from Pulitzer Prize- and National Book Award-winning author...

Nikola Tesla (1856-1943), credited as the inspiration for radio, robots, and even radar, has been called the patron saint of modern electricity. Based on original material and previously unavailable documents, this acclaimed book is the definitive biography of the man considered by many to be the founding father of modern electrical technology.

Brought to you by Penguin. The audiobook edition of Invisible Women, read by Caroline Criado Perez. **Winner of the Royal Society Insight Investment Science Book Prize 2019** **Winner of the Readers' Choice Books Are My Bag Award 2019** **Winner of the FT & McKinsey Business Book of the Year...

 Block by Block offers an original perspective on thermodynamic science and history based on the three approaches of a practicing engineer, academician, and historian. The book synthesizes and gathers into one accessible volume a strategic range of foundational topics involving the atomic theory, energy, entropy, and the laws of thermodynamics. 

Orwell, Huxley, and Bradbury all saw failings in the way society was evolving. We read their books, watched the movies, and considered them to be great entertainment, but we are now at a crucial point where signs from their dystopian worlds are already visible in the real world, and we appear to be happily heading towards something darker. A compelling and unsettling read, both passionate and well-informed, that explores the challenges facing society, business, and education as we adapt to an AI-driven world.

The dramatic, larger-than-life true story behind the founding of Oculus and its quest for virtual reality, by the bestselling author of Console Wars. From iconic books like Neuromancer to blockbuster films like The Matrix, virtual reality has long been hailed as the ultimate technology. But...

Penguin Audio presents Life 3.0 by Max Tegmark, read by Rob Shapiro. We stand at the beginning of a new era. What was once science fiction is fast becoming reality, as AI transforms war, crime, justice, jobs and society-and, even, our very sense of what it means to be human. More than any other...

Audie Award, History/Biography, 2016. On the night of July 20, 1969, our world changed forever when Neil Armstrong and Buzz Aldrin walked on the moon. Based on in-depth interviews with 23 of the 24 moon voyagers, as well as those who struggled to get the program moving, A Man on the Moon conveys every aspect of the Apollo missions with breathtaking immediacy and stunning detail.