Showing titles in E-Commerce

Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise - and win a place in the hearts and minds of your customers.

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best...

Fascinating and highly listenable, Digital Resilience opens with the infamous 2013 Target attack, which compromised the credit card information of 40 million customers. In hindsight, the hack (like most today) was preventable. Data theft. Downed servers. Malware. Even human error can trigger cyber events anytime from anywhere around the globe. This powerful guide provides the resilience-building strategies you need to prevail - no matter what strikes.

Is being an employee eating your soul? You really wish you could be your own boss. You would like more flexibility in organizing your life. You have understood that this could all be possible with an online business, but you probably don't know where to start.

The economy has shifted, and the power now lies with you to make a change, too, to take control of your life and earn your financial freedom. Don't take my word for it; have a look at the stats. "The UK has been cited by the World Retail Congress as the 3rd top market for e-commerce, only being beaten by the USA for the first place and China for the second. Despite this, the UK has 80% of the population shopping online with total revenue of £77.83 billion!" With £77.83 billion at stake, it's only right you also grab a slice of the cake.

While the cryptocurrency market is known for its volatility-and this volatility is often linked to the ever-changing regulatory environment of the industry - the entire cryptocurrency market is expected to reach a total value of $1 trillion this year. If you want to get in on the action, this book shows you how. Cryptocurrency Investing for Dummies offers trusted guidance on how to make money trading and investing in the top 200 digital currencies, no matter what the market sentiment. 

Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes it easy to tap into the power of today's hottest social media sites.

After collapsing with exhaustion, and landing at the bottom of an escalator at Kings Cross station; Simon decided that his life needed to change. Now in his early 30s, he'd worked his way up the corporate ladder, but felt burnt out. In that moment, he decided to take a different path, focus on his passion, and start a new life plan.

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.

Imagine transforming your passion into profit, crafting a business that not only fulfills your creative desires but also generates income while you sleep. If this sounds like a distant dream, prepare to be awakened. You've got the passion, the unique ideas, and the vision of your dream store. But the question remains: How do you start? How do you turn that "Open for Business" sign into a magnet for customers eager to buy what you're selling? The logistics may seem daunting, but fear not—your path to PASSIVE INCOME starts now.

Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years. In The Platform Paradox, Wharton professor Mauro F. Guillén highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.

With its practical guidance, case studies, and expert insights, this audiobook will empower you to stay ahead of the competition and unlock the full potential of conversational AI for your business.

AI Slop Millionaire is your roadmap to creating content that converts and goes viral. You can choose a high-volume approach, a premium quality route, or find your sweet spot somewhere in between. Then, you'll turn AI-generated content (text, images, videos, etc.) into a sustainable income stream, without sacrificing your integrity or producing subpar content.

When businesses distort and restrain markets, government policy is not enough to fight back. If the problems come from individual behavior, so should the solutions. Ennis shows that individual users of the internet all have a role to play in determining the future nature of our digital economies. Building on his provocative diagnosis, he suggests 15 ways we can take back control and, in so doing, transform the internet into a fairer and healthier place that can deliver freedom of choice.

You have started your own candle business; everything is going well...you’ve nailed down the perfect recipe and your candles are ready to sell. Then disappointment looms. No one, except family and friends, buys your candles. You never anticipated putting so much time and effort for no sales. Here’s the problem: If you don’t market your business properly, no one will buy from you, simply because they don’t know you exist. But with an array of digital and offline marketing strategies, you could exponentially increase your sales every month.

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

I truly believe Amazon FBA is one of the best online-business models anyone can start right now. It’s opened doors to e-commerce that has never been possible, and it’s allowed people like you to easily create an online business that generates consistent passive income every month. All you have to do is follow a proven step-by-step formula and get key tips and secrets that give you the competitive advantage. And that is exactly what this audiobook has to offer.

Do you want to learn the secrets and up-to-date success strategies push your business to new heights? You need to understand what to optimize on your social media marketing content, so you can maximize the traffic to its full potential. The dream of becoming a successful entrepreneur, renowned influencer, and achieve freedom from having to work for a corporation are one step away. I will show you the step-by-step strategies and reversed engineered algorithm for each platform to dominate!

The ultimate toolkit to build your online business empire. Two manuscripts in one: The 8 Pillars of Social Media Marketing and The 12 Best Ways to Make Money Online.

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success