Showing titles in International

If traditional marketing advice makes you feel overwhelmed, pushy, or uncomfortable, you’re not alone. Many strategies are designed for extroverts—but that doesn’t mean introverts can’t build powerful brands and successful businesses. Marketing for Introverts: Quiet Strategies That Make a Loud Impact shows you how to grow your audience, attract customers, and build influence using authentic methods that align with your natural strengths.

In today’s fast-paced digital world, understanding why customers make decisions is more powerful than simply knowing how to sell. The Psychology of Persuasion in Digital Marketing reveals the hidden forces that drive online behavior and shows you how to ethically influence buying decisions.

In today’s crowded digital world, growing an audience is easy—turning that audience into meaningful, lasting relationships is the real challenge. From Likes to Loyalty is a practical guide for creators, entrepreneurs, coaches, and brands who want to move beyond vanity metrics and build genuine connections that last. This book breaks down how to transform online influence into real-world trust, engagement, and long-term loyalty.

How to Create Blog Posts and Social Media That Actually Attract Customers is a hands-on, beginner-friendly guide designed for entrepreneurs, freelancers, bloggers, and small business owners who want real results—not just likes and views. This practical guide breaks down exactly how to write blog posts and social media content that grab attention, build trust, and convert readers into paying customers.

In today’s digital world, short-form video content dominates platforms like YouTube Shorts, TikTok, and Instagram Reels. But standing out in a sea of creators requires more than just posting clips—it requires strategy, creativity, and understanding what truly drives engagement.

NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER From two winners of the 2024 Nobel Prize in Economic Sciences, “who have demonstrated the importance of societal institutions for a country’s prosperity” “A wildly ambitious work that hopscotches through history and around the world...

SUNDAY TIMES BESTSELLER ‘If you think the UK isn't corrupt, you haven't looked hard enough … This terrifying book follows a global current of dirty money, and the murders and kidnappings required to sustain it’ GEORGE MONBIOT, GUARDIAN AN ECONOMIST AND WASHINGTON POST BOOK OF THE YEAR 2020...

Drawing in part on his own experiences, including with policymakers and world leaders, Kenneth Rogoff animates the remarkable postwar run of the dollar—how it beat out the Japanese yen, the Soviet ruble, and the euro—and the challenges it faces today from crypto and the Chinese yuan, the end of reliably low inflation and interest rates, political instability, and the fracturing of the dollar bloc.

'A gripping, firsthand account. Unparalleled.’ Chris Miller, author of Chip War Globalisation was once hailed as the great leveller, bringing prosperity to all. But the world has changed. As Russia, China and Iran have sought to upend the international order, America and its allies have...

The Third Wave makes startling sense of the violent changes now battering our world. Its sweeping synthesis casts fresh light on our new forms of marriage and family, on today's dramatic changes in business and economics. It explains the role of cults, the new definitions of work, play, love, and success. It points toward new forms of 21st-century democracy.

Unexplained madness. A no-nonsense exposé and survival guide that illuminates America’s Elite Slept,” and “War Without Rules.” Continues the truth you’ve been demanding. It connects the dots for every citizen in the world - above politics. A silent war has been waged against you - coordinated, ongoing, and deliberate. The chaos and division in society are all by design. You and your family are targets of a silent, unrestricted, unconventional, and relentless war. This war is the largest, most sinisterly orchestrated global assault on freedom in history. Governments won’t talk about it.

***Winner of the 2022 Financial Times Business Book of the Year Award*** ***Selected as one of Barack Obama's Favourite Books of 2023*** 'Pulse quickening. A nonfiction thriller - equal parts The China Syndrome and Mission Impossible' New York Times An epic account of the decades-long battle to...

Penguin presents the audiobook edition of Crashed by Adam Tooze, read by Simon Vance, with an introduction read by the author. In September 2008 the Great Financial Crisis, triggered by the collapse of Lehman brothers, shook the world. A decade later its spectre still haunts us. As the appalling...

The untold story of how Japan became a cultural superpower through the fantastic inventions that captured—and transformed—the world’s imagination. “A masterful book driven by deep research, new insights, and powerful storytelling.”—W. David Marx, author of Ametora: How Japan...

In this original and deeply researched book, polling expert and professor of public policy Bobby Duffy explores how when we're born determines our attitudes to money, sex, religion, politics and much else. Informed by exclusive studies from IPSOS, as well as his own research, Duffy reveals that many of our preconceptions are just that: tired stereotypes.

Brought to you by Penguin. From veteran Amazon reporter for The Wall Street Journal, The Everything War is the first untold, devastating exposé of Amazon's endless strategic greed, its pursuit of total domination, by any means necessary, and the growing efforts to stop it. For over twenty years...

In the 1980s, countries across Asia stunned the world with meteoric economic growth—but when eyes turn to Africa today, it is often to lament corruption, violence, and poverty rather than to scout the next developmental frontrunners. Yet some African nations, even in the face of challenging geography and the crippling legacies of colonialism, have found remarkable success.

Sam Bankman-Fried wasn't just rich. Before he turned thirty he'd become the world's youngest billionaire, making a record fortune in the crypto frenzy. CEOs, celebrities and world leaders vied for his time. At one point he considered paying off the entire national debt of the Bahamas so he could take his business there. Then it all fell apart.

Early in the 21st century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, R&D, or software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, from tech firms and pharma companies to coffee shops and gyms, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success.

The crisis in Europe is not over, it's getting worse. In this dramatic narrative of Europe’s economic rise and spectacular fall, Yanis Varoufakis, former finance minister of Greece, ‘the emerging rock star of Europe’s anti-austerity uprising’ (Telegraph), shows that the origins of the...