Showing titles in Engineering

Airbnb changed the way we travel and created an invaluable source of income for millions of people through its never-before-seen program. Now, join us as we delve into the history of this cutting-edge company from its humble beginnings as a start-up in Silicon Valley to its rise to worldwide success. But Airbnb wasn’t without its ups and downs - media firestorms, lobbyists, and regulations hounded the company every step of the way. Buy now to learn the incredible story of Airbnb and the business model that revolutionized the world of accommodation.

If you want to start making more money as a painter and decorator, improving your sales and marketing is the key. If you don’t take your sales and marketing seriously, you are leaving thousands of dollars per year on the table. Creating advertisements, crafting proposals, and selling your services at the highest level is the fastest way to increase your profits. This book will guide you through everything you need to know about sales and marketing for your decorating business.

In Robot-Proof, Northeastern University president Joseph Aoun proposes a way to educate the next generation of college students to invent, to create, and to discover - to fill needs in society that even the most sophisticated artificial intelligence agent cannot. A "robot-proof" education, Aoun argues, is not concerned solely with topping up students' minds with high-octane facts. Rather, it calibrates them with a creative mindset and the mental elasticity to invent, discover, or create something valuable to society.

September 1, 1985. The RMS Titanic, which has been missing since April 15, 1912, is found in the North Atlantic where it lies at a depth of 3,821 metres. Paul-Henri Nargeolet, a commander in the French Navy, directed underwater research of part of many expeditions to the wreck, from 1987 until...

As we approach a great turning point in history when technology is poised to redefine what it means to be human, The Fourth Age offers fascinating insight into AI, robotics, and their extraordinary implications for our species. “If you only read just one book about the AI revolution, make it...

A thoroughly updated edition of the ultimate guide to the most scenic routes for camper vans and motorhomes around the valleys, mountains and coastlines of England and Wales Forget the jet set. Come back down to earth. There is another way to travel, see the world and truly be a part of it...

On January 25, 1917, HMS Laurentic struck two German mines off the coast of Ireland and sank. The ship was carrying 44 tons of gold bullion to the still-neutral United States via Canada in order to finance the war effort for Britain and its allies. Britain desperately needed that sunken treasure, but any salvage had to be secret, since the British government dared not alert the Germans to the presence of the gold. Lieutenant Commander Guybon Damant was the most qualified officer to head the risky mission.

Considered a sign of the "coming of age" of video games as an artistic medium, the award-winning BioShock franchise covers vast philosophical ground. BioShock and Philosophy: Irrational Game, Rational Book presents expert reflections by philosophers (and BioShock connoisseurs) on this critically acclaimed and immersive fan favorite. 

In the movies, robots can be terrifying. In reality, thinking machines are disrupting the world in ways that are even more disturbing than in Hollywood fantasies - but they also have the potential to change our lives for the better. In this stirring, visionary work, acclaimed roboticist Dr. Ayanna Howard explores how the tech world’s racial and sexual biases are infecting the next generation of Artificial Intelligence, with profoundly negative effects for humans of all genders and races.

“Riveting...A great read, full of colorful characters and outrageous confrontations back when the west was still wild.” —George R.R. Martin A propulsive and panoramic history of one of the most dramatic stories never told—the greatest railroad war of all time, fought by the daring...

Dark Data explores the many ways in which we can be blind to missing data and how that can lead us to conclusions and actions that are mistaken, dangerous, or even disastrous. Examining a wealth of real-life examples, from the Challenger shuttle explosion to complex financial frauds, Hand gives us a practical taxonomy of the types of dark data that exist and the situations in which they can arise, so that we can learn to recognize and control for them.

Brought to you by Penguin. Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value...

Learning to Drive and Pass Your Practical Driving Test in the UK is written by a DVSA-approved driving instructor and is a helpful guide for anyone who is just starting out on their learning to drive journey. It is essential listening for anybody who is about to sit the practical driving test. Jam packed full of handy hints and tips to enhance the learning experience. Written in easy-to-follow language without jargon.

As a commercial airline pilot, Mark has spent nearly two decades crossing the skies of our planet, touching down in the cities he imagined as a child. He experiences our metropolises in short layover visits that repeat over weeks, months or even years, giving him a unique perspective on the urbanisation of the world. In this intimate yet expansive work that weaves travelogue with memoir, Mark celebrates the cities he has come to know and love, through the lens of the hometown his heart has never left.

In The Glass Cage, bestselling author Nicholas Carr digs behind the headlines about factory robots and self-driving cars, wearable computers and digitized medicine, as he explores the hidden costs of granting software dominion over our work and our leisure. Even as they bring ease to our lives, these programs are stealing something essential from us.

In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries - and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries.

An energy expert shows why hydrogen can fight climate change and become the fuel of the future. That may sound too good to be true, but as energy expert Marco Alverà explains, if we're going to heal the climate, we need to start thinking big. This audiobook is the blueprint for how to get us there. This is a guidebook for how to save the world and whether you are a policy maker, a business person, an activist, or simply curious, the message is this: there is hope, for us and our planet. The best part about hydrogen is that when you burn it, the only by-product is water.

Saindo do clichê dos livros teóricos e cheios de conceitos incompreensíveis ao público leigo, Kai-Fu Lee, fundador da Google China e autor do best-seller Inteligência artificial, e Chen Qiufan, um dos grandes nomes do sci-fi, apresentam ao leitor dez contos que mostram de forma divertida concepções que podem se tornar uma realidade até 2041. Ainda que alguns deles pareçam saídos de um filme de ficção científica, outros serão facilmente reconhecidos pelo leitor como parte do seu cotidiano.

For nearly forty years he has ruthlessly exploited and dominated Formula One motor racing, and now he is setting his sights further afield...This is the true story of Bernie Ecclestone, the street-smart, working-class kid who masterminded the transformation of Formula One from an amateur sport of the fifties into a global billion dollar industry of the 21st century.

Bloomsbury presents Racing Green by Kit Chapman, read by Chris Nayak. Racing Green is the story of how advances in motorsport science are changing the world, helping it become smarter and more environmentally friendly. Motor racing is already one of the most scientifically demanding sports: it...