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A self-educated man, Eric Hoffer was most likely born in 1898. He wrote in his spare time after doing shifts on the San Francisco docks, where he continued to work, even after becoming a successful author. Hoffer began writing The True Believer in the 1940s, as Nazism and fascism spread across Europe. Most analysts who were trying to work out how these movements became so powerful focused on their leaders and the ideas they trumpeted.

Max Weber was the first to identify beliefs and practices that influenced economic behavior. He found Catholics generally less motivated to succeed in business than Protestants because of their religious belief that everyone could achieve salvation. The branch of Protestants known as Calvinists, on the other hand, believed God determined everyone's salvation status before birth. Nothing a person might do on earth could save a soul marked for damnation.

Its arguments would go on to shape global economics and influence world leaders in the late 20th century, but Capitalism and Freedom was largely ignored when it was first published in 1962. The first work written for the general public by American economist Milton Friedman, the book argues that a free market with little government interference is the best way to run society.

Published in 1996, Arjun Appadurai's Modernity at Large is an edited collection of earlier essays that had already made the Indian-born anthropologist an influential figure in his field of cultural anthropology. Appadurai here presents a theory of globalization, and suggests ways that other researchers can follow up on his ideas. Many of them continue to do so. For anthropologists, the book offered new ways of thinking about how communities are affected by globalization.

Peruvian priest Gustavo Gutiérrez's 1971 book, A Theology of Liberation, provides an inspiring and groundbreaking argument as to how Christians and the Roman Catholic Church should act in support of the poor. The Catholic Church had traditionally seen itself as politically neutral. In the 1960s and 1970s, however, reformers such as Gutiérrez urged it to seriously address real-world issues such as poverty and oppression.

Distinguished British historian Geoffrey Parker spent 15 years writing this ambitious history of the tumultuous 17th century, when nations were in the grip of what was known as the General Crisis. First published in 2013, Global Crisis reveals that freak weather was a key reason why the people of the 1600s lurched between droughts, famines, and countless wars.

In 2009's Liquidated, anthropologist Karen Z. Ho takes the tools of ethnographic research, which are traditionally used to study distant societies, and instead uses them to dissect the culture of high finance on New York's famous Wall Street. Through close observation of the daily lives of the bankers working there, and the beliefs, rituals, and timeframes that define them, Ho uncovers a distinct culture in which she finds the ultimate causes of the financial crises of recent times.

For the first time, the era's Muslim voices can be heard fully, and their accounts challenge narratives of the Crusades that have been subsequently accepted in the West and the East. Their different understandings of jihad, the often-friendly relations between Muslims and Crusaders, the widespread inter-Arab warfare and near indifference to the invaders' religious beliefs may well surprise listeners. Given today's worldwide political and religious conflicts, interest in the Crusades is greater than ever.

Gordon W. Allport's 1954 book The Nature of Prejudice helped mold the ways in which psychologists investigate prejudice. But the American's work reached further than that, also helping to shape society as a whole and making a substantial contribution to the US Civil Rights Movement, as well as to the country's anti-discrimination and anti-segregation laws of the 1950s and 1960s.

In Philosophical Investigations, the Austrian philosopher Ludwig Wittgenstein presents a radical approach to problems in the philosophy of language and the philosophy of mind. In fact, he sets out a radically new conception of philosophy itself. Published in 1953, two years after Wittgenstein's death, many still consider it one of the finest works of 20th century philosophy.

Iranian American writer and scholar Hamid Dabashi wrote Iran: A People Interrupted amid the political fallout following the 9/11 terrorist attacks on New York - his adopted city - in 2001. As US President George W. Bush declared a "war on terror" and named Iran as part of an "axis of evil" that supported terrorism, Dabashi offered an insider's insight into the Iranian psyche.

American lawyer-turned-sociologist David Riesman published his first book, The Lonely Crowd, in 1950. Aimed at academics, it nonetheless gained a large popular audience. In it, Riesman explores the links between social character - the ways in which members of a society are similar to one another - and social structures. Riesman's work popularized sociology, helping to establish it as an academic discipline, and today it provides a fascinating window into the 1950s American psyche.

World Order draws together Henry Kissinger's thinking on how we make sense of the world politically. Kissinger identifies four principal competing methods by which order has been and is still sought. Those four conceptions are European, Chinese, Islamic, and American. None of these has been accepted as dominant. Kissinger asks whether a new, universal world order can be developed today.

Stanley Milgram was a young researcher at Yale in the 1960s when he recruited volunteers to help in a psychology experiment. These volunteers were asked to give electric shocks to "learners" whenever they got an answer to a question wrong. The "learners" were in on the deception, and were not actually receiving shocks, but the volunteers were unaware of this. To widespread surprise, Milgram reported that 40 to 65 percent of his volunteers did what the researcher told them, and gave the maximum shock to the "learners" even when they screamed in pain.

What might society look like if we were brave enough to emerge fully from the shadow of the Christian God? The German philosopher Friedrich Nietzsche explores this intriguing question in his 1886 work, Beyond Good and Evil. Going further, Nietzsche then asks of his "philosophers of the future" that they take on the challenge of supplying humanity with new ideals to live by.

Published in 2011, The Better Angels of Our Nature is a gloriously optimistic book. In it, well-known cognitive psychologist Steven Pinker put forward an argument that contradicted what most people believed at the time. Pinker said that despite humanity's biological tendency toward violence, we are, in fact, less violent today than ever before. To prove it, he laid out pages of detailed statistical evidence.

The title of Norwegian-born historian Odd Arne Westad's 2005 work - The Global Cold War: Third World Interventions and the Making of Our Times - offers a window into his thesis. Between the end of World War II and the early 1990s, both the Soviet Union and the United States "intervened" (or "offered aid and support to") developing nations in Africa, Asia, and Latin America. In Westad's view, these interventions were more important than events in Europe, where most studies of the Cold War focus.

Reconstruction had the potential to make good on the promise of America's founders, bringing freedom and equality to all. Yet this promise was undermined by defiant Southern whites determined to protect their own privilege. Earlier interpretations of this period often blamed the failures of Reconstruction on black people. But Foner's analysis concluded that Reconstruction was an overall failure because whites prevented African Americans from becoming equal citizens.

German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.

Democracy and Its Critics is a modern classic that integrates Robert A. Dahl's democratic thinking as it developed over the course of his academic career. It makes an important contribution to theories about democracy and remains widely cited and debated. Dahl offers an interpretation of democratic theory and practice that is relevant to the modern world and that pays special attention to the problems highlighted by people who criticize democracy.