Barbara E. Kahn
AUTHOR

Barbara E. Kahn

Tap the gear icon above to manage new release emails.
Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton in 2011, Barbara served as the dean and Schein Professor of Marketing at the School of Business Administration, University of Miami, Miami, Florida. Before becoming dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing. She was also vice dean of the Wharton undergraduate program. Barbara is an internationally recognized scholar on retailing, variety seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She has published more than 75 articles in leading academic journals. She is the author of The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption and Global Brand Power: Leveraging Branding for Long-Term Growth. She is also the coauthor of Grocery Revolution: The New Focus on the Consumer. Barbara has been elected president of the Association for Consumer Research, elected president of the Journal of Consumer Research (JCR) Policy Board, and selected as a Marketing Science Institute trustee. She was also an associate editor at JCR, Journal of Marketing, and Marketing Science. She has recently been elected as a fellow for both the Association of Consumer Research and the Society of Consumer Psychology. Barbara received her PhD, MBA, and MPhil from Columbia University, and her BA from the University of Rochester.
Read more Read less
Not an Audible member?
From £5.99/month after 30 days. Renews automatically. See here for eligibility.
Start your free 30-day trial

Best Sellers

Product list
  • The Shopping Revolution cover art

    £12.20 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.

    Try Standard free
  • Global Brand Power cover art

    £10.99 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.

    Try Standard free

Are you an author?

Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography.
Visit Amazon Author Central