Some weeks out here throw everything at you.

& just when you think you've seen it all...

something happens that stops you completely cold.

Didn't move.

Didn't breathe.

Had absolutely no framework for what just happened.

& the business parallel hit me harder than I expected.

Inside this episode:

• The moment that caught me completely off guard... & why it matters for your business
• The 3 ways people respond when the ground shifts under them
• A real client story about trust, AI & what happens when nobody knows who's in charge
• A comedy routine from the 1940s that explains a very expensive modern problem
• & a quick check you can do today to find your biggest blind spot

If something in your business has been feeling off lately...

but you can't quite name why...

This one might do it for you.

links & resources mentioned

• the comedy sketch on YouTube

Be sure to read the newsletter & check the extra resources linked in it.

Connect on LinkedIn

Email me about topics (& guests) you'd like to hear ... Info@BeYourselfMarketing.com

Ever feel like your marketing should be working… but it’s just not landing?

Let's look at a subtle gap that most businesses miss ... especially when everything looks like it’s being done “right.”

Using real examples from two very different businesses, you’ll see why similar efforts can lead to completely different results.

Inside this episode:

• Why some posts attract attention… but not action
• The small shift that separates “looks good” from “actually works”
• A simple framework used by top advertisers (that most marketers don't even know about)
• How to quickly spot what’s missing in your own marketing
• & a practical way to fix it without starting from scratch

If your content is getting seen—but not converting… this will help you understand what’s really going on beneath the surface.

Be sure to read the newsletter & check the extra resources linked in it.

Connect on LinkedIn

Everything feels like it’s moving…

until the moment it actually matters.

That’s where things change.

Let's walk through a pattern that looks like progress on the surface

but quietly stalls people out right before anything real happens.

It’s subtle.

Easy to justify.

& incredibly common.

Inside this episode:

• Two real conversations that took an unexpected turn
• The exact moment where momentum starts to slip
• A pattern most people don’t recognize until they’re stuck in it
• & what shifted once things were finally put to the test

You'll also hear how this showed up in my own business

... starting something I wasn’t sure would work

& almost didn’t start at all.

If something you’ve been working on still hasn’t seen the light of day… this might explain why.

links to resources & people mentioned

They Ask, You Answer by Marcus Sheridan

Tiny Habits by B.J. Fogg

beehiiv

& this newsletter the audio is based on

TrueFans.fm podcast platform

Connect with Ilise Benun & Lisa Christoffel ... & ME on LinkedIn