Have you ever realized the thing you've been waiting on was never actually going to show up?

While the problem kept getting worse.

Let's look at:

→ The realization that finally breaks the waiting

→ A framework from 5 years of research & the uncomfortable thing it revealed about the last few months

→ Why the most dangerous beliefs are the ones that sound the most responsible

→ The 1 belief that kills more quietly than any other on the list

You'll finish this feeling less like someone who's been stuck...

& more like someone who's been ready longer than they knew.

In a good way.

Links & Resources

Read along with the newsletter

Nir Eyal's 12 Belief Patterns post

Back issues mentioned:

It's our Blessing & Curse

Are you The Weakest Link in your business?

Your "Yeah But" is costing you

You're building Roads That Lead Nowhere

Exciting morning ... Ugly-Crying Lunch

Your "Ready" Roadblock

The More Money Myth

Connect with EG on LinkedIn

Have you ever watched someone less qualified than you pull off the exact thing you've been convincing yourself you can't?

Doesn't feel great, does it?

That gap between them & you isn't talent or timing.

Let's look at:

→ The contractor situation that finally pushed me to ask "why am I waiting for permission from people who clearly have no idea what they're doing"

→ Why the voice telling you that you're not ready, not qualified, & not the kind of person this works out for... didn't actually start with you

→ 1 question cuts through the noise faster than any mindset exercise you've been sold

→ Why "I need more experience first" is the most accepted lie in business-building & what you'd never accept at any job you've ever started

→ 3 reasons "Stupider People" are succeeding while smarter people are still researching

After listening, you may feel called out.

But then you'll feel something shift.

In a good way.

Links & Resources

→ Stupider People Have Done It by Jay Schwedelson (all proceeds go to kick cancer's butt!)

→ Why "ready" keeps moving on you

→ The mental game nobody warns you about when you're building something real

→ Read along with this newsletter

→ Connect with me (EG) & Jay on LinkedIn

Ever share everything that's on your plate...

& have someone zero in on exactly the wrong thing to fix?

They are't trying to get it wrong. They just didn't know enough.

We'll look at:

→ The week that tried to fit a month of chaos into a few days... & what that revealed about the advice we give ... & get

→ A 6-word story & why the same instinct that makes it brilliant quietly costs you clients

→ Why the blanks you leave don't stay empty... & what your reader fills them with instead

→ The Newspaper Test... & what it has to do with subject lines, first lines, & everything above the scroll

→ A simple exercise to catch what you're assuming is obvious... before a stranger proves you wrong

You'll finish this one looking at your own first impressions differently.

Most of what feels like chaos... is just missing context.

In a good way.

Read along with the newsletter.

Let's connect on LinkedIn.

Email me about topics & guests you'd like to hear ... Info@BeYourselfMarketing.com

What does 1 year of showing up as yourself actually look like?

Not the highlight reel.

The real numbers, the real stumbles,

& the 2 things that actually made the difference.

Inside this special anniversary episode:

→ Why the most-opened issue this year wasn't the most polished or what I expected

→ What $0 in ad spend says about how this can actually still work

→ The month with the most unsubscribes... & what came after

→ What 1 year of my proof means for whatever you're sitting on right now

You'll finish this 1 feeling like you've got the permission you didn't know you were waiting for.

Past issues referenced:

-> My uncle died ...

-> I got scammed ...

-> the email that made people leave

Links & resources mentioned

-> Ilise Benun

-> Lisa Christoffel | LinkedIn

-> They Ask, You Answer by Marcus Sheridan

Read along with the newsletter.

Let's connect on LinkedIn.

Email me about topics & guests you'd like to hear ... Info@BeYourselfMarketing.com

Ever have 1 of those mornings where everything hurts, nothing makes sense

& the last thing you want to do is show up?

But you do anyway.

Because some things don't care how you feel.

Inside this episode:

→ The sciatica, the ice & the 80-pound dog who'd already made some decisions

→ Why "I'm my own boss" is both the best & worst excuse at the same time

→ What showing up actually looks like... warts & all ... for your business to survive

You'll finish this 1 knowing exactly which role you've been skipping in your business & what to do about it.

Read along with the newsletter.

Let's connect on LinkedIn.

Email me about topics & guests you'd like to hear ... Info@BeYourselfMarketing.com

The storm showed up right on schedule.

So did the excuses.

Neither one was the real problem.

Inside this episode:

-> Why a foot of snow, a buried solar panel & cats with a power cord fetish aren't actually why my taxes aren't done

-> What a LinkedIn banner, a free sponsorship & a gym with 140 sign-ups & 12 show-ups all have in common

-> The difference between a reason & an excuse ... & why 1 of them you're doing to yourself

-> What real accountability looks like... & why we're surrounding ourselves with the opposite

You'll finish this one knowing exactly what your yeah-but is.

The one dressed up as a reason.

links & resources mentioned

• Alberta snowstorm article in the New York Times

Be sure to read the newsletter & check the extra resources linked in it.

Connect on LinkedIn

Email me about topics (& guests) you'd like to hear ... Info@BeYourselfMarketing.com

Months of snow dumps & frigid temperatures.

Then the heat hits.

All at once.

No slow thaw.

Just... too much, too fast.

& suddenly there's water where water isn't supposed to be.

When everything comes at you faster than expected... the question isn't how to stop it.

It's how to control the flow.

Inside this episode:

-> The aiming problem most freelancers mistake for a positioning problem

-> The gut check that matters more than any checklist before you say yes to a project

-> How to sort the full-stop red flags from the yellows

-> The 3-part look back that tells you exactly why a past project went sideways & what to do differently next time

You'll finish this episode knowing which boxes need to be checked vs the nice-to-haves

links to previous issues found in the newsletter

• So, what do you do?
• biz lessons learned from a Meatloaf playlist

Be sure to read the newsletter & check the extra resources linked in it.

Connect on LinkedIn

Email me about topics (& guests) you'd like to hear ... Info@BeYourselfMarketing.com

Some weeks out here throw everything at you.

& just when you think you've seen it all...

something happens that stops you completely cold.

Didn't move.

Didn't breathe.

Had absolutely no framework for what just happened.

& the business parallel hit me harder than I expected.

Inside this episode:

• The moment that caught me completely off guard... & why it matters for your business
• The 3 ways people respond when the ground shifts under them
• A real client story about trust, AI & what happens when nobody knows who's in charge
• A comedy routine from the 1940s that explains a very expensive modern problem
• & a quick check you can do today to find your biggest blind spot

If something in your business has been feeling off lately...

but you can't quite name why...

This one might do it for you.

links & resources mentioned

• the comedy sketch on YouTube

Be sure to read the newsletter & check the extra resources linked in it.

Connect on LinkedIn

Email me about topics (& guests) you'd like to hear ... Info@BeYourselfMarketing.com