Beauty and the Biz cover art

Beauty and the Biz

Beauty and the Biz

By: Catherine Maley MBA
Listen for free

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.Copyright Catherine Maley, MBA Economics Marketing Marketing & Sales
Episodes
  • Private Practice Is Not a Straight Line — James Rough, MD (Ep. 369)

    Private Practice Is Not a Straight Line — James Rough, MD (Ep. 369)
    Jul 3 2026

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
    📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
    ⬇️

    ➡️ James Rough, MD, shares his journey into private practice and how it is not always a straight line to become successful.

    Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

    As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

    Private Practice Is Not a Straight Line — the business lessons behind building a boutique plastic surgery practice.

    First, this week on "Beauty and the Biz," I talk with Dr. James Rough. Indeed, he is a board-certified plastic and reconstructive surgeon in private practice in Tucson, Arizona. Admittedly, Dr. Rough has an interesting story. After all, he didn't just jump straight into a solo cosmetic practice with everything figured out.

    Initially, he started at the VA. Next, he built his surgical experience. Then, he joined another practice. Consequently, he learned what worked and what didn't. Eventually, he used those lessons to build his own boutique-style practice.

    Truly, I appreciated his honesty about the journey. Occasionally, you make a decision that looks good on paper. However, you realize later it wasn't the right long-term fit. Similarly, a difficult partnership still teaches you invaluable lessons. Furthermore, COVID, market shifts, competition or staffing force you to rethink what you are building and why.

    Thus, in this episode of "Beauty and the Biz," we discuss several topics:

    • For instance, we talk about transitioning from reconstruction to a cosmetic private practice.

    • Also, we cover the pros and cons of joining another surgeon first.

    • Additionally, we explore what he learned from a challenging partnership.

    • Moreover, we discuss why he still values breast reconstruction.

    • Finally, we detail how he built a more concierge, relationship-driven practice.

    Ultimately, if you are building, rebuilding or rethinking your private practice model, this episode provides a real-world look at what that journey can actually look like.

    Meanwhile, one of the biggest reasons cosmetic patients become unhappy is because they do not feel understood.

    Consequently, that is why I wrote my first book, "Your Aesthetic Practice / What Your Patients Are Saying." Naturally, it gives you and your team an inside look at how cosmetic patients really think, feel and make decisions. As a result, you can connect with them faster. Furthermore, you can earn their trust. Ultimately, you can create a better patient experience from consultation through post-op.

    Fortunately, it is free. Therefore, you simply cover the shipping and handling. Finally, click here to get your copy.

    Resources for Plastic Surgeons:

    📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
    📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
    🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
    🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

    Enjoy,
    Catherine Maley, MBA
    Author, Consultant and Host of "Beauty and the Biz"

    🔄 LET'S CONNECT:
    📸 Instagram: https://bit.ly/4aVlqZn
    🤝 LinkedIn: https://bit.ly/4anhDny


    Visit Catherine Maley, MBA's website
    https://www.catherinemaley.com/

    #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley
    Show More Show Less
    44 mins
  • What 175 Plastic Surgeons Told Me About Success — Catherine Maley, MBA (Ep. 368)

    What 175 Plastic Surgeons Told Me About Success — Catherine Maley, MBA (Ep. 368)
    Jun 26 2026

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
    📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
    ⬇️

    ➡️ Catherine Maley, MBA — Here's what 175 plastic surgeons told me about the business success of their practices.

    Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

    As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

    What 175 Plastic Surgeons Told Me About Success — The same patterns kept showing up after hundreds of interviews.

    In fact, the latest "Beauty and the Biz Podcast" episode shares critical patterns from years of interviewing surgeons. Specifically, these insights reveal what worked, what failed and what they wish they had known earlier. Furthermore, you will hear wisdom from top experts like Dr. Rod Rohrich and Dr. Mike Nayak. Likewise, Dr. Jerry Chidester and Dr. Raymond Lee share how their experiences shaped my new book. Geometry aside, "The Plastic Surgery Practice Growth Playbook" stems directly from these powerful lessons. Therefore, this episode is highly valuable if you want to separate thriving practices from struggling ones. Consequently, this episode is worth a listen if your practice feels busy but not necessarily better.

    Resources for Plastic Surgeons:

    📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
    📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
    🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
    🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

    Enjoy,
    Catherine Maley, MBA
    Author, Consultant and Host of "Beauty and the Biz"

    🔄 LET'S CONNECT:
    📸 Instagram: https://bit.ly/4aVlqZn
    🤝 LinkedIn: https://bit.ly/4anhDny


    Visit Catherine Maley, MBA's website
    https://www.catherinemaley.com/

    #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley
    Show More Show Less
    13 mins
  • Getting Out of Your Own Way — T. Gerald O'Daniel, MD (Ep. 367)

    Getting Out of Your Own Way — T. Gerald O'Daniel, MD (Ep. 367)
    Jun 19 2026
    📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ T Gerald O'Daniel, MD, explains how getting out of your own way can be the greatest benefit to the success of your practice. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Getting Out of Your Own Way — How to build a practice with loyal staff, strong systems and fewer distractions. First, Dr. T. Gerald O'Daniel is a double board-certified plastic and facial plastic surgeon. Specifically, he has practiced in Louisville, Kentucky, for 35 years. Indeed, he is known internationally for his face and neck lifting work. However, his business acumen stood out in this "Beauty and the Biz" episode. Particularly, he explained how he built the practice behind his reputation. Ultimately, a great practice is not built on surgical skill alone. Consequently, Dr. O'Daniel openly discussed several vital topics.
    Show More Show Less
    47 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet