Episodes

  • Private Practice Is Not a Straight Line — James Rough, MD (Ep. 369)

    Private Practice Is Not a Straight Line — James Rough, MD (Ep. 369)
    Jul 3 2026

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
    📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
    ⬇️

    ➡️ James Rough, MD, shares his journey into private practice and how it is not always a straight line to become successful.

    Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

    As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

    Private Practice Is Not a Straight Line — the business lessons behind building a boutique plastic surgery practice.

    First, this week on "Beauty and the Biz," I talk with Dr. James Rough. Indeed, he is a board-certified plastic and reconstructive surgeon in private practice in Tucson, Arizona. Admittedly, Dr. Rough has an interesting story. After all, he didn't just jump straight into a solo cosmetic practice with everything figured out.

    Initially, he started at the VA. Next, he built his surgical experience. Then, he joined another practice. Consequently, he learned what worked and what didn't. Eventually, he used those lessons to build his own boutique-style practice.

    Truly, I appreciated his honesty about the journey. Occasionally, you make a decision that looks good on paper. However, you realize later it wasn't the right long-term fit. Similarly, a difficult partnership still teaches you invaluable lessons. Furthermore, COVID, market shifts, competition or staffing force you to rethink what you are building and why.

    Thus, in this episode of "Beauty and the Biz," we discuss several topics:

    • For instance, we talk about transitioning from reconstruction to a cosmetic private practice.

    • Also, we cover the pros and cons of joining another surgeon first.

    • Additionally, we explore what he learned from a challenging partnership.

    • Moreover, we discuss why he still values breast reconstruction.

    • Finally, we detail how he built a more concierge, relationship-driven practice.

    Ultimately, if you are building, rebuilding or rethinking your private practice model, this episode provides a real-world look at what that journey can actually look like.

    Meanwhile, one of the biggest reasons cosmetic patients become unhappy is because they do not feel understood.

    Consequently, that is why I wrote my first book, "Your Aesthetic Practice / What Your Patients Are Saying." Naturally, it gives you and your team an inside look at how cosmetic patients really think, feel and make decisions. As a result, you can connect with them faster. Furthermore, you can earn their trust. Ultimately, you can create a better patient experience from consultation through post-op.

    Fortunately, it is free. Therefore, you simply cover the shipping and handling. Finally, click here to get your copy.

    Resources for Plastic Surgeons:

    📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
    📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
    🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
    🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

    Enjoy,
    Catherine Maley, MBA
    Author, Consultant and Host of "Beauty and the Biz"

    🔄 LET'S CONNECT:
    📸 Instagram: https://bit.ly/4aVlqZn
    🤝 LinkedIn: https://bit.ly/4anhDny


    Visit Catherine Maley, MBA's website
    https://www.catherinemaley.com/

    #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley
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    44 mins
  • What 175 Plastic Surgeons Told Me About Success — Catherine Maley, MBA (Ep. 368)

    What 175 Plastic Surgeons Told Me About Success — Catherine Maley, MBA (Ep. 368)
    Jun 26 2026

    📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
    📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
    ⬇️

    ➡️ Catherine Maley, MBA — Here's what 175 plastic surgeons told me about the business success of their practices.

    Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

    As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

    What 175 Plastic Surgeons Told Me About Success — The same patterns kept showing up after hundreds of interviews.

    In fact, the latest "Beauty and the Biz Podcast" episode shares critical patterns from years of interviewing surgeons. Specifically, these insights reveal what worked, what failed and what they wish they had known earlier. Furthermore, you will hear wisdom from top experts like Dr. Rod Rohrich and Dr. Mike Nayak. Likewise, Dr. Jerry Chidester and Dr. Raymond Lee share how their experiences shaped my new book. Geometry aside, "The Plastic Surgery Practice Growth Playbook" stems directly from these powerful lessons. Therefore, this episode is highly valuable if you want to separate thriving practices from struggling ones. Consequently, this episode is worth a listen if your practice feels busy but not necessarily better.

    Resources for Plastic Surgeons:

    📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
    📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
    🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
    🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

    Enjoy,
    Catherine Maley, MBA
    Author, Consultant and Host of "Beauty and the Biz"

    🔄 LET'S CONNECT:
    📸 Instagram: https://bit.ly/4aVlqZn
    🤝 LinkedIn: https://bit.ly/4anhDny


    Visit Catherine Maley, MBA's website
    https://www.catherinemaley.com/

    #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley
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    13 mins
  • Getting Out of Your Own Way — T. Gerald O'Daniel, MD (Ep. 367)

    Getting Out of Your Own Way — T. Gerald O'Daniel, MD (Ep. 367)
    Jun 19 2026
    📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ T Gerald O'Daniel, MD, explains how getting out of your own way can be the greatest benefit to the success of your practice. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Getting Out of Your Own Way — How to build a practice with loyal staff, strong systems and fewer distractions. First, Dr. T. Gerald O'Daniel is a double board-certified plastic and facial plastic surgeon. Specifically, he has practiced in Louisville, Kentucky, for 35 years. Indeed, he is known internationally for his face and neck lifting work. However, his business acumen stood out in this "Beauty and the Biz" episode. Particularly, he explained how he built the practice behind his reputation. Ultimately, a great practice is not built on surgical skill alone. Consequently, Dr. O'Daniel openly discussed several vital topics.
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    47 mins
  • Building, Then Rebuilding a Practice — Ruslan Zhuravsky, DO (Ep. 366)

    Building, Then Rebuilding a Practice — Ruslan Zhuravsky, DO (Ep. 366)
    Jun 12 2026
    📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ Ruslan Zhuravsky, DO, shares his journey on building an operating suite private practice, with plans on then rebuilding from the ground up. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Building, then rebuilding a practice — What it really takes to uproot a successful practice and start again. Specifically, on this week's "Beauty and the Biz," I interviewed Dr. Ruslan Zhuravsky. Previously, this facial plastic surgeon in Miami immigrated from Ukraine at age 6. Subsequently, he grew up in Brooklyn and trained in facial plastics. Furthermore, he built his reputation in New Jersey. Ultimately, he made the bold decision to relocate his practice to Miami. Undeniably, that move was not easy. Admittedly, he had roots, patients and momentum in New Jersey. However, he also knew he ultimately wanted to build his life and his practice in Miami. Consequently, he went for it.
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    39 mins
  • When the Surgeon Becomes the Bottleneck — Richard J. Brown, MD (Ep. 365)

    When the Surgeon Becomes the Bottleneck — Richard J. Brown, MD (Ep. 365)
    Jun 5 2026
    📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ Richard J. Brown, MD, shares from his experience on when the surgeon becomes the bottleneck in managing the practice. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. When the Surgeon Becomes the Bottleneck How this plastic surgeon learned to delegate without losing control. Consequently, my latest "Beauty and the Biz" guest is Dr. Richard Brown, a board-certified plastic and reconstructive surgeon and founder of Brown Plastic Surgery in Scottsdale, Arizona. Moreover, Dr. Brown built his solo practice from the ground up after taking over for a retiring surgeon. Additionally, in this episode, he gets very candid about what it really takes to grow. Specifically, he discusses the challenges when you are the surgeon, owner, leader, producer, and visionary.
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    48 mins
  • Solo Practice to 51,000 Sq. Ft. — in 2.5 Years — Christopher J. Micallef, DO (Ep. 363)

    Solo Practice to 51,000 Sq. Ft. — in 2.5 Years — Christopher J. Micallef, DO (Ep. 363)
    May 29 2026
    📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ Christopher Micallef, DO, shares how he grew from solo practice to 51,000 sq. ft. in only 2.5 years in Texas. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Solo Practice to 51,000 Sq. Ft. — in 2.5 Years 3 providers, 16 staff, zero lead conflict. Here's his model. First, my latest "Beauty and the Biz" guest is Dr. Christopher Micallef. Indeed, he is a board-certified plastic surgeon in San Antonio. Furthermore, he has built something truly impressive. Specifically, he grew from a solo practice to a multi-provider aesthetic business. Moreover, he achieved this growth in just a short amount of time. Currently, his multi-provider aesthetic business includes the following elements: First, a facial plastic surgeon joined the team. Second, an internal medicine physician came on board. Third, the clinic offers injectors, lasers and wellness services. Fourth, the practice employs 16 team members and keeps growing.
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    33 mins
  • Smarter Growth Model for Surgeons? — Nathaniel Villanueva, MD (Ep. 364)

    Smarter Growth Model for Surgeons? — Nathaniel Villanueva, MD (Ep. 364)
    May 29 2026
    📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ Nathaniel Villanueva, MD, shares the secrets of his success as a Beverly Hills surgeon in terms of a smarter practice growth model. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Smarter Growth Model for Surgeons? Why Some Plastic Surgeons Scale Faster (Without Going Solo). Initially, I recorded an insightful episode regarding a "Smarter Growth Model for Surgeons?" Specifically, I conversed with Dr. Nathaniel Villanueva. Currently, he operates as a young board-certified plastic surgeon in Beverly Hills. Interestingly, he decided to join an established multi-surgeon group. Consequently, he avoided going straight into a solo practice. Admittedly, he joined a highly renowned clinic. Subsequently, he built his patient base strategically from there.
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    49 mins
  • Why This Surgeon "Lives Lean" in Beverly Hills — Faryan Jalalabadi, MD (Ep. 361)

    Why This Surgeon "Lives Lean" in Beverly Hills — Faryan Jalalabadi, MD (Ep. 361)
    May 15 2026
    📅 Schedule Your Practice Growth Strategy Review 📕 Get Catherine's New Book: Plastic Surgery Practice Pearls ⬇️⬇️⬇️ Why this surgeon "lives lean" as a strategic choice in Beverly Hills with only three employees. Faryan Jalalabadi, MD explains. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Why This Surgeon "Lives Lean" in Beverly Hills Consequently, this week's podcast features Dr. Faryan Jalalabadi, a board-certified plastic surgeon in Beverly Hills. Furthermore, he trained at Baylor College of Medicine and spent significant time with Dr. Rod Rohrich. Additionally, he completed the elite Marina Aesthetics Fellowship at USC under Dr. Grant Stevens. Currently, he runs a thriving facial aging practice with a tiny staff of only three people.
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    50 mins