Episodes

  • How One CRO Team Used Page Speed to Lift Conversion 22 Percent

    How One CRO Team Used Page Speed to Lift Conversion 22 Percent
    Jul 1 2026
    In this episode of Conversion Rate Optimization with Fexingo, Lucas and Luna explore a case where a mid-market e-commerce brand improved its checkout conversion rate by 22 percent just by optimizing page speed. They break down the specific changes: image compression, deferred JavaScript, and a switch to a faster hosting provider. They discuss why speed matters more than most marketers think, how to measure it properly, and why you should segment your tests by device type. If you run A/B tests on landing pages or checkout flows, this episode gives you a concrete framework for turning milliseconds into revenue. #PageSpeed #ConversionRateOptimization #CRO #ABTesting #Ecommerce #WebPerformance #UserExperience #Marketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #CheckoutOptimization #CoreWebVitals #ImageCompression #JavaScriptOptimization #Hosting #MobileConversion #SpeedTest Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How One CRO Team Used Rival Data to Beat Their Own Control

    How One CRO Team Used Rival Data to Beat Their Own Control
    Jul 1 2026
    Episode 86 dives into competitive benchmarking for CRO. Lucas and Luna explore how a mid-market SaaS company used competitor landing page data to uncover a conversion gap they hadn't tested before. By analyzing rivals' form lengths, headline structures, and trust signals, they identified a high-impact hypothesis that lifted their own conversion rate by 21 percent. The hosts discuss the methodology: scraping competitor pages ethically, building a feature-frequency matrix, and prioritizing tests based on competitive gaps rather than internal hunches. They also caution against blind copying and explain how to filter noise from signal. If you've ever wondered whether your A-B tests are missing the forest for the trees, this episode offers a practical framework for looking outside your own data. #CRO #ABTesting #ConversionRateOptimization #CompetitiveBenchmarking #LandingPageOptimization #SaaS #MarketingStrategy #DataDrivenMarketing #ConversionHacks #GrowthMarketing #DigitalMarketing #MarketingExperiments #CompetitiveAnalysis #UXOptimization #WebsiteOptimization #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • How One Pricing Change Shifted Conversion by 19 Percent

    How One Pricing Change Shifted Conversion by 19 Percent
    Jul 1 2026
    Lucas and Luna unpack a real-world case where a SaaS company increased trial-to-paid conversion by 19 percent solely by changing how they displayed pricing — not the price itself. They walk through the psychology behind anchoring, the test design that isolated the variable, and why the control group's flat pricing actually worked worse. If you've ever wondered whether to show monthly vs. annual, or whether a strikethrough price matters, this episode has a concrete answer. #PricingPsychology #ConversionRateOptimization #SaaS #ABTesting #AnchoringEffect #TrialToPaid #Marketing #CROStrategy #LandingPage #PricingPage #BehavioralEconomics #DataDriven #RevenueGrowth #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingPodcast #CROCaseStudy Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • Why A-B Tests Fail When You Dont Check Funnel Drop-Off

    Why A-B Tests Fail When You Dont Check Funnel Drop-Off
    Jun 30 2026
    Episode 84 of Conversion Rate Optimization with Fexingo dives into a hidden pitfall: running A/B tests without monitoring where users drop off in the conversion funnel. Lucas and Luna examine a real SaaS case where a winning variant actually hurt long-term retention because it optimized the wrong step. They walk through how to layer funnel analysis on top of your A/B tests, using a simple three-stage framework: impression, engagement, conversion. Specific metrics, a real-world example, and practical steps to avoid false positives. Plus, a candid moment about how listener support keeps the show ad-free — buy me a coffee dot com slash fexingo. #ConversionRateOptimization #ABTesting #FunnelAnalysis #MarketingAnalytics #SaaSMarketing #CRO #DigitalMarketing #LandingPage #UserExperience #DataDriven #FexingoBusiness #BusinessPodcast #MarketingPodcast #Optimization #FunnelDropOff #FalsePositive #Retention #PerformanceMarketing Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • How One CRO Team Used Post-Test Interviews to Uncover Why

    How One CRO Team Used Post-Test Interviews to Uncover Why
    Jun 30 2026
    Episode 83 of Conversion Rate Optimization with Fexingo. Lucas and Luna dive into a overlooked practice: post-test qualitative interviews. They dissect a real case from a B2B SaaS company that ran a winning A/B test on its pricing page — a 12% lift in sign-ups — only to see the gain vanish after launch. By interviewing 15 users who saw the variant, the CRO team discovered the new layout accidentally drew attention to a privacy policy link that spooked enterprise buyers. The team reverted the design and tested a version that kept the conversion lift while adding a trust seal near the privacy link. Lucas explains why most teams stop at the p-value, and Luna advocates for a 'why' question baked into every test. They discuss interview scripts, sample sizes, and how to separate user justification from true insight. No hot takes — just a practical case for adding 30 minutes of conversation to your next A/B test cycle. #ConversionRateOptimization #ABTesting #CROStrategy #UserResearch #QualitativeResearch #PostTestInterviews #ConversionKillers #B2BSaaS #LandingPageTesting #PricingPage #TrustSeals #PrivacyPolicy #EnterpriseBuyers #DataDrivenMarketing #MarketingExperiments #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • How One CRO Team Used Session Replays to Find a Hidden Conversion Killer

    How One CRO Team Used Session Replays to Find a Hidden Conversion Killer
    Jun 29 2026
    In episode 82 of Conversion Rate Optimization with Fexingo, Lucas and Luna dive into a specific case where a CRO team used session replays — not A/B tests — to uncover a subtle layout shift that was silently destroying conversions on a SaaS pricing page. They walk through the team's process: watching 200 recordings, identifying a 'fatal flash' that caused accidental clicks, and fixing it without any multivariate test. The episode explains why session replays are an underused diagnostic tool, especially for detecting interaction-level bugs that aggregate metrics miss. Lucas argues that most teams over-rely on A/B tests when they should first observe real user behaviour. Luna pushes back on the scalability of manual replay analysis. The conversation ends with a pragmatic framework: use replays to form hypotheses, then test them. Specific numbers cited: 200 replays reviewed, a 14 percent conversion lift post-fix, and a 2-hour time investment for the analysis. #ConversionRateOptimization #CRO #Marketing #FexingoBusiness #BusinessPodcast #SessionReplays #UX #SaaSPricingPage #UserBehavior #ConversionKiller #LayoutShift #AccidentalClicks #DiagnosticTesting #HypothesisDriven #SaaS #PricingPageOptimization #LucasAndLuna #Fexingo Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • How One CRO Team Cut Their Test Cycle From Two Weeks to Four Days

    How One CRO Team Cut Their Test Cycle From Two Weeks to Four Days
    Jun 29 2026
    In this episode, Lucas and Luna explore how a mid-market e-commerce team slashed their A/B testing cycle from 14 days to just 4 by implementing a sequential Bayesian testing framework. They walk through the specific changes: switching from frequentist to Bayesian analysis, using a dynamic sample size calculator, and running a pilot on a high-traffic product page. The result was not just speed — accuracy improved by 12 percent, and false positives dropped. This is a concrete, repeatable playbook for any CRO team bottlenecked by long test cycles. #ConversionRateOptimization #CRO #ABTesting #BayesianStatistics #SequentialTesting #SampleSize #Frequentist #Ecommerce #MarketingExperiments #DataDriven #Conversion #LandingPage #Optimization #FexingoBusiness #BusinessPodcast #Marketing #Experimentation #StatisticalSignificance Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • How One CRO Team Cut Their Test Cycle From Two Weeks to Four Days

    How One CRO Team Cut Their Test Cycle From Two Weeks to Four Days
    Jun 28 2026
    Episode 80 of Conversion Rate Optimization with Fexingo. Lucas and Luna break down a specific case: how a mid-size SaaS CRO team at a company called LeadBridge slashed their average A-B test cycle from fourteen days to just four — without sacrificing statistical rigor. The episode walks through three concrete changes they made: switching from a frequentist to a Bayesian analysis framework, introducing adaptive sample-size re-estimation, and creating a pre-approved test backlog. Each change is explained with the numbers and trade-offs that made it work. Hosts also discuss the one metric they stopped tracking entirely and why. If you've ever felt like your testing program moves at a crawl, this episode gives you a roadmap to speed it up without cutting corners. No fluff, just the decisions that actually moved the needle. #ConversionRateOptimization #ABTesting #BayesianAnalysis #Frequentist #SampleSize #TestCycleTime #CRO #Marketing #LeadBridge #AdaptiveTesting #StatisticalSignificance #SaaS #LandingPages #FunnelAnalysis #TestBacklog #ConversionMetrics #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 mins