Etsy just rolled out one of the biggest changes to Etsy Ads in years, and most sellers are missing what it actually means.

In this episode, I break down Etsy's new listing-level ad controls and show you how to use Efficient Spending, Greater Visibility, and Lower Cost Per Click strategically instead of applying a one-size-fits-all approach to your entire ad account.

Watch on YouTube: https://youtu.be/IZeN9MeJdHU

You'll learn:

• When to use each Etsy ad optimization setting
• Why "Lower Cost Per Click" isn't always the best choice
• How to stop one listing from eating your entire ad budget
• Ways to push more traffic toward underperforming listings
• What your ad account can reveal about the overall health of your Etsy shop
• How to identify hidden conversion problems through ad performance
• Practical experiments you can run right now to improve ROAS

If you're spending more than $25/day on Etsy Ads and want more control over where your advertising dollars go, this episode will give you actionable strategies to test immediately.

Whether you're trying to scale a winning product, revive a struggling listing, or simply get more from your ad budget, this update opens up opportunities Etsy sellers haven't had before.

Watch On YouTube: https://youtu.be/NLQNnebSKG8

Most Etsy sellers show their product.

The better Etsy sellers explain their product.

But the best Etsy sellers show the customer what their life looks like after they buy.

In this episode, I'm breaking down how to win your customers over by making them the hero of your listing. We'll look at real Etsy examples and talk through how to move beyond basic product photos, features, and options so your buyer can clearly see the transformation your product creates.

You'll learn how to sell the desire behind your product, create stronger emotional clarity, stand out in a crowded market, and increase the perceived value of what you sell.

If your Etsy listings feel like they are just showing the product, this episode will help you start selling the result.

Join The Growth Society:
https://www.skool.com/grow-my-etsy-shop-3051

WATCH ON YOUTUBE: https://youtu.be/ND26W52n2YA

Everyone is talking about how AI is going to automate your Etsy shop, write your listings, create your photos, and run your business for you.

But there's a problem nobody's talking about…

AI trains on the average.

In this episode, I break down:
• Why AI-generated stores are starting to all look the same
• The "AI slop" problem happening online right now
• Why stock photos stopped working (and how this connects to AI)
• The real danger of relying on AI for creative vision
• How to use AI the RIGHT way inside your Etsy shop

If you use AI to replace taste, vision, and strategy… your shop will become average.

But if you use AI like an employee instead of a replacement, it can become one of the most powerful tools you've ever used.

This episode is for Etsy sellers who want to stay ahead without losing what makes their shop human.