Watch on Youtube - https://youtu.be/qqJL9-qY8Fw

Etsy's dashboard can feel overwhelming, but the numbers are actually telling you where your shop is healthy, where it's leaking sales, and what you should work on next.

In this episode, I break down how to look at your Etsy stats without emotionally reacting to one bad month. We talk about comparing year-over-year data, why you should look at at least a three-month snapshot, and how to tell whether your shop is actually declining or just following a normal seasonal pattern.

I also walk through what I look for when auditing an Etsy shop, including traffic sources, Etsy organic traffic, top-viewed listings, best-selling products, and the keywords bringing buyers into your shop. The big question is this: are people clicking on what Etsy is showing them, and are those listings actually converting?

You'll also learn the difference between inspirational keywords and detailed keywords, why both matter, and how to use your dashboard to find new listing opportunities without messing up your best-performing listings.

Etsy just rolled out one of the biggest changes to Etsy Ads in years, and most sellers are missing what it actually means.

In this episode, I break down Etsy's new listing-level ad controls and show you how to use Efficient Spending, Greater Visibility, and Lower Cost Per Click strategically instead of applying a one-size-fits-all approach to your entire ad account.

Watch on YouTube: https://youtu.be/IZeN9MeJdHU

You'll learn:

• When to use each Etsy ad optimization setting
• Why "Lower Cost Per Click" isn't always the best choice
• How to stop one listing from eating your entire ad budget
• Ways to push more traffic toward underperforming listings
• What your ad account can reveal about the overall health of your Etsy shop
• How to identify hidden conversion problems through ad performance
• Practical experiments you can run right now to improve ROAS

If you're spending more than $25/day on Etsy Ads and want more control over where your advertising dollars go, this episode will give you actionable strategies to test immediately.

Whether you're trying to scale a winning product, revive a struggling listing, or simply get more from your ad budget, this update opens up opportunities Etsy sellers haven't had before.

Watch On YouTube: https://youtu.be/NLQNnebSKG8

Most Etsy sellers show their product.

The better Etsy sellers explain their product.

But the best Etsy sellers show the customer what their life looks like after they buy.

In this episode, I'm breaking down how to win your customers over by making them the hero of your listing. We'll look at real Etsy examples and talk through how to move beyond basic product photos, features, and options so your buyer can clearly see the transformation your product creates.

You'll learn how to sell the desire behind your product, create stronger emotional clarity, stand out in a crowded market, and increase the perceived value of what you sell.

If your Etsy listings feel like they are just showing the product, this episode will help you start selling the result.

Join The Growth Society:
https://www.skool.com/grow-my-etsy-shop-3051

WATCH ON YOUTUBE: https://youtu.be/ND26W52n2YA

Everyone is talking about how AI is going to automate your Etsy shop, write your listings, create your photos, and run your business for you.

But there's a problem nobody's talking about…

AI trains on the average.

In this episode, I break down:
• Why AI-generated stores are starting to all look the same
• The "AI slop" problem happening online right now
• Why stock photos stopped working (and how this connects to AI)
• The real danger of relying on AI for creative vision
• How to use AI the RIGHT way inside your Etsy shop

If you use AI to replace taste, vision, and strategy… your shop will become average.

But if you use AI like an employee instead of a replacement, it can become one of the most powerful tools you've ever used.

This episode is for Etsy sellers who want to stay ahead without losing what makes their shop human.

Watch on Youtube: https://youtu.be/Kbl46yuxgMk

In this episode, we dive deep into the psychology behind why people buy and how the best Etsy marketing connects with the emotions people don't always say out loud.

We talk about:
• Why surface-level avatars don't work
• The "under the covers" emotions driving purchases
• How to make buyers feel understood
• Why emotional connection beats logical selling
• The difference between a good brand and a "best friend" brand
• How to uncover the REAL reason someone buys your product
• Using challenge-based thinking to understand your niche
• Why people buy physical products for emotional reasons

If your listings aren't converting the way you want… this episode may completely change how you think about marketing on Etsy.

Watch on Youtube: https://youtu.be/Qfv1RQQmv7A

Most Etsy sellers are approaching TikTok the wrong way.

In this episode, I break down what's ACTUALLY working for Etsy sellers on TikTok right now — including the simple content strategy helping shops get massive reach without running ads.

We talk about:

• TikTok Shop and why it may not be the right move yet for handmade sellers
• The hidden downside of TikTok Shop most people don't talk about
• Why TikTok is outperforming Instagram for many Etsy sellers
• The "beat drop" content formula that's driving views and followers
• How to create hooks that attract the RIGHT buyers
• Why watch time matters more than perfect content
• The simple rinse-and-repeat strategy Etsy sellers are using to grow fast

If you've been intimidated by TikTok or unsure where to start, this episode will help simplify the platform and show you how to use it to grow your Etsy shop organically.

https://www.youtube.com/watch?v=GHiOmMjcgho&feature=youtu.be

If you've been selling on Etsy for a while and feel like you're hitting a ceiling, this episode is for you.

Today, I break down my AGREE framework. A simple way to think about expanding your revenue beyond just "trying harder" on Etsy. We talk about how to know when it's time to branch out, what platforms and opportunities actually make sense, and why scaling your business isn't always about doubling your effort.

In this episode:

• How to know if you're maxing out your current Etsy growth

• The mistake sellers make when trying to expand too early

• Why momentum matters more than starting over

• Different ways to distribute revenue outside of Etsy

• Building long-term growth through content, websites, newsletters, and audience ownership

• A smarter approach to scaling your online business

If you've ever thought:
"I'm working harder… but not growing faster."
This episode will help you think differently about growth.

🎧 Grow My Etsy Shop Podcast
New episodes every Friday.

Watch On Youtube - https://youtu.be/GHiOmMjcgho

Most Etsy sellers are making the same mistake — trying to rank for everything in one listing.

In this episode, I break down why that doesn't work, and how focusing your listings around specific buyer intent is the key to actually growing your shop.

If you've been stuck with low traffic or inconsistent sales, this will change how you approach your listings.

Watch on youtube : https://youtu.be/PBsSOtWRTPc