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Healthcare Marketing Executive

Healthcare Marketing Executive

By: Alexis Anderson & Saul Marquez
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Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter. Economics Marketing Marketing & Sales
Episodes
  • Why Data Strategy Comes First in Medtech Marketing with Aaron Burnett, CEO of Wheelhouse DMG

    Why Data Strategy Comes First in Medtech Marketing with Aaron Burnett, CEO of Wheelhouse DMG
    Jun 30 2026
    The biggest performance unlock in medtech marketing comes from building a smarter data strategy, not just running more campaigns. In this episode, Aaron Burnett, CEO of Wheelhouse DMG, joins Saul live from DeviceTalks Boston to discuss how privacy-first digital marketing is evolving in medtech and healthcare. Aaron shares how regulatory maturity, first-party data, and better measurement are helping organizations improve marketing performance while staying compliant. He explains how medtech companies can go beyond basic analytics and third-party data by focusing on key moments in the patient or user journey, like new customer sign-ups, patient appointments, and lifetime value. Aaron also talks about how building long-term trust with clients leads to better data, deeper insights, and stronger business results. Tune in and learn how medtech marketers can use first-party data, strategy, and measurement to drive better performance in a privacy-first world! Resources: Connect with Aaron Burnett on LinkedIn Follow Wheelhouse DMG on LinkedIn and explore their website Visit the Healthcare Marketing Executive website! Explore the Outcomes Rocket website!
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    13 mins
  • Saul Marquez: Trust is a Competitive Advantage That Can’t Be Copied

    Saul Marquez: Trust is a Competitive Advantage That Can’t Be Copied
    Jun 23 2026
    Trust is not just part of the healthcare sales process. It determines whether you get considered in the first place. In this episode of Healthcare Marketing Executive, I break down why visibility alone is not enough in healthcare marketing. A buyer may delete three vendor emails before 9 a.m., but when she hears a company name from someone she trusts, sees that brand in a credible publication, or listens to a leader explain the problem clearly, that company moves into consideration. I share why trust is built before the first sales conversation and why healthcare brands need credible voices, consistent messaging, and repeated proof that they understand the market. Tune in, then watch the full video and read Saul’s post on why trust is a competitive advantage healthcare brands cannot copy: https://www.linkedin.com/pulse/trust-competitive-advantage-cant-copied-saul-w-marquez-mwxke/?trackingId=yfNzMYYjTuihpUGr%2BzWy9g%3D%3D Resources: Follow and connect with Saul Marquez on LinkedIn. Follow Outcomes Rocket on LinkedIn and explore their website. Visit the Healthcare Marketing Executive website!
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    3 mins
  • Why Testimonials Matter More Than Ever in Healthcare Growth with Craig Cook, Chief Marketing Officer of Business Solution Partners

    Why Testimonials Matter More Than Ever in Healthcare Growth with Craig Cook, Chief Marketing Officer of Business Solution Partners
    Jun 16 2026
    The future of healthcare marketing is not just about reaching the right audience. It is about earning trust through better stories, cleaner data, and smarter use of AI. In this episode, Craig Cook, Chief Marketing Officer of Business Solution Partners, joins Saul live from DeviceTalks Boston to discuss how BSP helps medtech, biopharma, and biotech companies manage quality, traceability, compliance, and operations through NetSuite-based solutions. Craig shares how healthcare and life sciences companies are becoming more comfortable with cloud platforms, why customer storytelling is becoming a powerful marketing advantage, and how creative campaigns can help brands stand out in a crowded market. He also explains why AI readiness starts with clean, reliable data, not just new tools. From using customer testimonials more meaningfully to finding practical AI efficiencies in everyday sales and marketing workflows, Craig offers a grounded look at how marketers can embrace change without losing sight of trust, creativity, and customer experience. Tune in and learn how healthcare marketers can use storytelling, cloud solutions, and AI-ready systems to build stronger trust and better growth! Resources: Follow and connect with Craig Cook on LinkedIn. Follow Business Solutions Partners on LinkedIn and explore their website. Visit the Healthcare Marketing Executive website! Explore the Outcomes Rocket website!
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    12 mins
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