Episodes

  • Saul Marquez: PR Is a Go-To-Market Lever in Healthcare

    Saul Marquez: PR Is a Go-To-Market Lever in Healthcare
    Jul 2 2026
    PR is not just a brand awareness activity in healthcare. It should be built around the buyers you want to reach. In this episode of Healthcare Marketing Executive, Saul Marquez, CEO at Outcomes Rocket, shared a crucial mindset shift for medtech and health tech leaders who only activate PR for funding rounds or product launches. He explains that this traditional approach misses a massive opportunity to use PR as a direct go-to-market lever that engages healthcare buyers long before a sales conversation even begins. To maximize impact, Saul breaks down why brands should stop planning media coverage around an internal news calendar and start anchoring it directly to their Ideal Customer Profile (ICP). Ultimately, knowing which target accounts are reading, what conversations they care about, and where a team can credibly add value lays the foundation for a highly effective PR strategy. Tune in, then read the full article below to learn how healthcare brands can use PR as an ICP play, not just a comms approach. Resources: Follow and connect with Saul Marquez on LinkedIn. Follow Outcomes Rocket on LinkedIn and explore their website. Visit the Healthcare Marketing Executive website! Read the complete blog: https://www.linkedin.com/pulse/pr-gtm-lever-most-healthtech-medtech-companies-treat-like-marquez-zw4rc/?trackingId=zVC%2BAL9USkqjy%2F1aM1%2BINQ%3D%3D
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    5 mins
  • Why Data Strategy Comes First in Medtech Marketing with Aaron Burnett, CEO of Wheelhouse DMG

    Why Data Strategy Comes First in Medtech Marketing with Aaron Burnett, CEO of Wheelhouse DMG
    Jun 30 2026
    The biggest performance unlock in medtech marketing comes from building a smarter data strategy, not just running more campaigns. In this episode, Aaron Burnett, CEO of Wheelhouse DMG, joins Saul live from DeviceTalks Boston to discuss how privacy-first digital marketing is evolving in medtech and healthcare. Aaron shares how regulatory maturity, first-party data, and better measurement are helping organizations improve marketing performance while staying compliant. He explains how medtech companies can go beyond basic analytics and third-party data by focusing on key moments in the patient or user journey, like new customer sign-ups, patient appointments, and lifetime value. Aaron also talks about how building long-term trust with clients leads to better data, deeper insights, and stronger business results. Tune in and learn how medtech marketers can use first-party data, strategy, and measurement to drive better performance in a privacy-first world! Resources: Connect with Aaron Burnett on LinkedIn Follow Wheelhouse DMG on LinkedIn and explore their website Visit the Healthcare Marketing Executive website! Explore the Outcomes Rocket website!
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    13 mins
  • Saul Marquez: Trust is a Competitive Advantage That Can’t Be Copied

    Saul Marquez: Trust is a Competitive Advantage That Can’t Be Copied
    Jun 23 2026
    Trust is not just part of the healthcare sales process. It determines whether you get considered in the first place. In this episode of Healthcare Marketing Executive, I break down why visibility alone is not enough in healthcare marketing. A buyer may delete three vendor emails before 9 a.m., but when she hears a company name from someone she trusts, sees that brand in a credible publication, or listens to a leader explain the problem clearly, that company moves into consideration. I share why trust is built before the first sales conversation and why healthcare brands need credible voices, consistent messaging, and repeated proof that they understand the market. Tune in, then watch the full video and read Saul’s post on why trust is a competitive advantage healthcare brands cannot copy: https://www.linkedin.com/pulse/trust-competitive-advantage-cant-copied-saul-w-marquez-mwxke/?trackingId=yfNzMYYjTuihpUGr%2BzWy9g%3D%3D Resources: Follow and connect with Saul Marquez on LinkedIn. Follow Outcomes Rocket on LinkedIn and explore their website. Visit the Healthcare Marketing Executive website!
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    3 mins
  • Why Testimonials Matter More Than Ever in Healthcare Growth with Craig Cook, Chief Marketing Officer of Business Solution Partners

    Why Testimonials Matter More Than Ever in Healthcare Growth with Craig Cook, Chief Marketing Officer of Business Solution Partners
    Jun 16 2026
    The future of healthcare marketing is not just about reaching the right audience. It is about earning trust through better stories, cleaner data, and smarter use of AI. In this episode, Craig Cook, Chief Marketing Officer of Business Solution Partners, joins Saul live from DeviceTalks Boston to discuss how BSP helps medtech, biopharma, and biotech companies manage quality, traceability, compliance, and operations through NetSuite-based solutions. Craig shares how healthcare and life sciences companies are becoming more comfortable with cloud platforms, why customer storytelling is becoming a powerful marketing advantage, and how creative campaigns can help brands stand out in a crowded market. He also explains why AI readiness starts with clean, reliable data, not just new tools. From using customer testimonials more meaningfully to finding practical AI efficiencies in everyday sales and marketing workflows, Craig offers a grounded look at how marketers can embrace change without losing sight of trust, creativity, and customer experience. Tune in and learn how healthcare marketers can use storytelling, cloud solutions, and AI-ready systems to build stronger trust and better growth! Resources: Follow and connect with Craig Cook on LinkedIn. Follow Business Solutions Partners on LinkedIn and explore their website. Visit the Healthcare Marketing Executive website! Explore the Outcomes Rocket website!
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    12 mins
  • Why Personality May Be Your Strongest Marketing Advantage with Jakub Grajcar, Head of Marketing at Talkie.ai

    Why Personality May Be Your Strongest Marketing Advantage with Jakub Grajcar, Head of Marketing at Talkie.ai
    May 19 2026
    In healthcare marketing, the brands that stand out are the ones that still feel human. In this episode, Jakub Grajcar, Head of Marketing at Talkie.ai, shares why personality, connection, and authenticity matter more than ever in an AI-driven world. He talks about his journey from software and agency work into healthcare marketing, how Talkie.ai is helping medical practices reduce front-desk overload with AI medical receptionists, and why marketers need to balance new tools with real human communication. Jakub also discusses the growing expectation for marketers to do more with less, the importance of upskilling with AI instead of resisting it, and how podcasts and conferences can open doors in relationship-driven healthcare markets. Tune in and learn how to stay human, adaptable, and effective as healthcare marketing continues to evolve. Resources: Follow and connect with Jakub Grajkar on LinkedIn. Learn more about Talkie.ai on LinkedIn and their website. Listen to the Scaling Practice Management podcast here. Visit the Healthcare Marketing Executive website! Explore the Outcomes Rocket website!
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    18 mins
  • How Healthcare Marketers Can Win in an AI-First Search World with Bryan Cush, Co-Founder and President of Tidal Health Group

    How Healthcare Marketers Can Win in an AI-First Search World with Bryan Cush, Co-Founder and President of Tidal Health Group
    May 5 2026
    Healthcare marketing is no longer just about rankings and traffic. It is about making your brand understandable to both people and AI. In this episode, Bryan Cush, Co-Founder and President of Tidal Health Group, discusses why structured data and schema are critical in an era of chat-based search, AI agents, and more informed healthcare consumers. He shares how his personal experience managing his mother’s chronic conditions drew him into healthcare marketing. Bryan explains how his team helps provider groups organize information to improve discoverability, build trust, and drive conversions. He also explores why healthcare brands must move beyond traditional SEO and how better data structure connects marketing more directly to revenue and operational performance. Tune in and learn how healthcare organizations can stay visible, relevant, and conversion-ready in an AI-first search environment. Resources Follow and connect with Bryan Cush on LinkedIn. Follow Tidal Health Group on LinkedIn and explore their website here.
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    14 mins
  • How To Market Digital Health Without Losing The Human Element with Grace Anderson, Principal Product Marketing Manager at Medtronic Acute Care & Monitoring

    How To Market Digital Health Without Losing The Human Element with Grace Anderson, Principal Product Marketing Manager at Medtronic Acute Care & Monitoring
    Apr 21 2026
    Healthcare marketing is most effective when it stays grounded in patient impact, embraces change thoughtfully, and turns complex data into something clinicians can actually use. In this episode, Grace Anderson, Principal Product Marketing Manager at Medtronic Acute Care & Monitoring, shares how her journey from higher education and financial services led her into healthcare marketing with a deeper sense of purpose. She explores Medtronic’s expanding role in digital health, including connected monitoring, remote patient platforms, and the use of clinical data to enable more personalized care and reduce strain on care teams. Grace also discusses what healthcare marketers need today: staying grounded amid uncertainty, balancing innovation with audience readiness, and using AI responsibly. She emphasizes the importance of inclusive data, practical AI applications, and close collaboration with clinicians to drive adoption. Tune in and learn how to stay grounded, market emerging technology more effectively, and keep patients at the center of healthcare innovation. Resources: Follow and connect with Grace Anderson on LinkedIn. Learn more about Medtronic Acute Care & Monitoring on LinkedIn and their website.
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    18 mins
  • How AI is Accelerating Sales Cycles in Healthcare with Bruce Brandes, Board Chairman of WhaleHawk

    How AI is Accelerating Sales Cycles in Healthcare with Bruce Brandes, Board Chairman of WhaleHawk
    Apr 7 2026
    Healthcare companies waste enormous time chasing the wrong opportunities, and AI can change that only if it is built specifically for the realities of healthcare commercialization. In this episode, Bruce Brandes, Board Chairman of WhaleHawk, discusses why healthcare sales teams often spend too much time pursuing deals that were never likely to close in the first place. He explains how WhaleHawk was created to help organizations better understand where to focus, when to engage, and how to earn trust through more relevant, data-informed outreach. Bruce also shares why generic large language models fall short in healthcare, how healthcare-specific market signals and company best practices can improve consistency across teams, and why the goal is not to add another tool but to simplify the workflow sales teams already use. Tune in and learn how healthcare organizations can use AI more strategically to reduce wasted effort and improve commercialization success! Resources: Connect with and follow Bruce Brandes on LinkedIn. Follow WhaleHawk on LinkedIn and visit their website.
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    12 mins