Showing titles in Marketing

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Welcome to The Home Staging Show! This is a podcast about all things home staging, real estate, selling a house and creating a beautiful home to live or to sell. You can find out more about the show at staged4more.com/podcast.

Welcome to Live More, Earn More - the podcast for freedom-seekers, soul-led entrepreneurs, and ambitious creatives who are done with the hustle and ready for alignment. Hosted by Lucy Griffiths, bestselling author of Make Money While You Sleep, this show is your go-to space for building a business that lights you up and supports your life (not the other way around). Each week, you'll hear inspiring stories, practical strategies to grow passive income, magnetic marketing tips, and conversations that blend business brilliance with mindset magic, feminine energy, and a whole lot of woo. If you're...

Discover how artificial intelligence can revolutionize the way we teach, learn, and lead with this dynamic collection: The Power of AI for Educators and The Power of AI for Business Leaders.

What if there was a secret road or a less traveled pathway to your dreams? One that was 100 times shorter and one that required little-to-no struggle? What if this path became ridiculously obvious once someone pointed it out? Sometimes by simply shifting your viewpoint, invisible things will become visible and new opportunities to rapidly reach your dreams will appear. Have you ever noticed that breakthroughs in business are occurring at light speed all around us as a result of entrepreneurs that have chosen to see the world through a different set of lenses?

Every week, Jack Frimston and Zac Thompson from We Have A Meeting chat with brilliant entrepreneurs about sales, mindset, marketing, and everything in between. It’s smart, human, and full of ideas you can actually use. Tune in for sharp conversations, fresh perspectives, and a few laughs along the way.

It's easy to feel like networking is a waste of time, energy, or money - but that just means you're doing it wrong. In this new edition of Networking Like a Pro, networking experts Dr. Ivan Misner and Brian Hilliard reveal key networking techniques to help you grow your business. In this comprehensive guide, you'll discover strategies that go beyond collecting business cards and turn networking into a profitable resource for your business. Dive into this book and discover how the most successful networkers leverage their brand, expertise, and customers to achieve greatness in life.

Author Cyndi Thomason has taken the core concepts of the Profit First methodology, created by Mike Michalowicz, and customized them to address the specific needs of the ecommerce business. Profit First for Ecommerce Sellers addresses the four major struggles and provides clear and actionable guidance on how to overcome them, taking the online seller from simply getting by to becoming permanently profitable.

Coaches, Consultants & Service Providers! Want to increase your sales closing rate to 70%+ even to cold contacts while still feeling 100% authentic? Now imagine what that will do to your bottom line! This podcast is hosted by Eileen Wilder, who has coached hundreds of students to 6 and 7-figure businesses. On this podcast, I'll be sharing strategies, resources, and proven high-ticket sales and closing tactics that will grow your business today! You can connect with any questions on Facebook or Instagram @eileenwild. If you find value in this podcast, all we ask if you leave an honest review ...

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. 

Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.  

The Excellence Project with Eric Worre is a deep dive into captivating discussions on entrepreneurship, business savvy, personal development, mindset mastery, health, wellness, and the essential actions that propel individuals to greatness. With Eric Worre leading the conversation, internationally known thought leaders, bestselling authors, renowned musicians, celebrated athletes, iconic business figures, and a myriad of individuals associated with excellence in their respective fields share their inspiring stories, surprising secrets, actionable strategies, and the common clues that point to ...

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books. Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

Get Fully Booked is for Airbnb hosts, holiday cottage and glampsite owners who are ready to master their marketing so they can ditch their reliance on online agents and grow their direct bookings. Your host Sarah Orchard, an award-winning marketing strategist, #1 Amazon best-selling author, and fellow host; will share with you exactly what it takes to grow your direct bookings and the simple marketing steps to get more profit in your pocket! She shares her proven marketing strategies and interviews fellow hosts to find out what has worked for them and how they have achieved more direct ...

Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review  articles that will help you connect better with your established customers, develop offerings...

STOP POSTING FOR LIKES. START BUILDING LASTING VALUE If you've been posting endlessly without real growth, you don't need more content—you need a system. This audiobook gives you a repeatable roadmap that blends AI-powered workflows, search-first strategies, and platform-specific tactics to...

In The Referable Client Experience, author Stacey Brown Randall teaches you how to create an intentional client experience that generates the referrals you deserve. As a coach and consultant, Brown Randall has successfully shown business owners how to cultivate reliable, consistent referrals. Now, she brings her proven method to you. You do great work and are valuable to your clients. So why don’t they refer you? A hard truth: Doing great work does not equate to referrals.

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.