In this episode, we take you behind the scenes of our first-ever Luxury Clothier Collective retreat and unpack the conversations that are drastically changing the way our members approach luxury selling. Spoiler alert: selling custom suits alone doesn’t make your business luxury, and that’s exactly the mindset shift that separates the custom clothiers who succeed from those who don’t. You’ll also get an inside look at what we've changed inside our own sales process to consistently attract bigger opportunities and how you can implement those strategies right now.

Highlights:

02:44 - The choice to keep LCC exclusive and why every custom clothier isn't ready for it.

07:28 - The biggest takeaways from our LCC retreat.

11:51 - Why our Million Dollar Manual sales process still works, and what we've changed for luxury clients.

14:02 - The myth of “good, better, best” and why leading with price isn’t sustainable.

17:17: - Why everything can't be a priority and how that helps define your areas of focus.

20:41 - The shift from passive wanting to knowing what you deserve.

24:40 - Why your margins determine whether your business survives or struggles.

26:26 - The power of learning from clothiers at different stages of business, all working towards the same outcome.

30:21 - The difference between selling custom clothing and selling luxury, and why most custom clothiers are too afraid to make the leap.

31:58 - Is LCC right for you?

Resources + Links
Apply for Luxury Clothier Collective Mastermind HERE
More resources for custom clothiers HERE
Watch on Youtube

Follow
Appointment Only in IG: @appointmentonlypod

Being “not salesy” sounds noble until it starts costing you real money. In this episode, we get into why custom clothiers need to stop hiding behind passivity, stop treating recommendations like pressure, and start realizing that guiding a client with confidence is one of the most valuable things you can do for everyone involved. This conversation will make you rethink what it means to be a good salesperson and own the title with zero reservations.

Highlights:

01:20 - The marketing message you should be focused on: why what you’re doing actually works for your target.

04:10 - Why blanket statements about custom clothing are incorrect and how to respond to “over-researched” clients trying to debunk you.

10:26 - The feedback we got from a client that made us stop being passive and start leading with expert recommendations.

12:20 - How your desperation and the fear of being perceived as pushy is costing you major dollars.

14:50 - A real example of how we talk to clients now versus how we used to, and why confident recommendations eliminate the need to “sell” in the first place.

19:00 - Why your clients should never be leading the decision-making process.

24:00 - Why the most profitable thing you can do is make your client tell you no.

27:00 - The shifts we’ve experienced since we stopped being “yes men”.

29:00 - Why a good salesperson has no cap on how much money they can make and why it’s your job to be challenging your clients.

32:25 - A final story about how a server at a restaurant demonstrated how to give a flawless recommendation.

Resources + Links
Apply for Luxury Clothier Collective Mastermind HERE
More resources for custom clothiers HERE
Watch on Youtube

Follow
Appointment Only in IG: @appointmentonlypod

If you're saying yes to everything, doing endless favors, and wondering why sales feel harder than they should, you’re going to want to buckle up for today’s episode. We break down why successful business owners say no more often than yes, how asking better questions leads to bigger sales, and why your clients need more guidance than they're asking for. We also share some recent real-life examples of how setting boundaries and challenging assumptions has helped us better serve our clients and grow our sales.

Highlights:

01:03 - If you're not saying no more often than yes as a business owner, you're probably doing something wrong.

03:15 - The client email that taught us why sometimes no response is the right response.

06:20 - Why you don't owe your customers unlimited favors just because they bought something from you.

09:37 - Customers vs. clients and why relationships need to be a two-way street.

13:37 - Why we stopped treating gift cards as the entire bill.

16:40 - Why most sales are lost by talking too much and not asking enough questions.

21:53 - Nobody's all set: how assumptions hold back both your sales and your clients.

23:25 - The difference between being salesy and making clients feel genuinely understood.

26:03 - The biggest sales breakthrough we've had: realizing that selling more serves the client better.

27:00 - Inside our Clothier Coaching program and the power of learning from other business owners facing the same challenges.

Resources + Links
Apply for Luxury Clothier Collective Mastermind HERE
More resources for custom clothiers HERE
Watch on Youtube

Follow
Appointment Only in IG: @appointmentonlypod